The Design team focuses on one (admittedly huge) thing, and they do it very well…

Making sure our users have the best experience on our app!

They’re data informed researchers, innovators, content and design experts, casting a laser focussed eye over the execution and validation of our platform and its features. 

With new Design leadership in place, it’s a truly exciting time to join the team. We’re building the foundations of a world-class function and anyone who joins will be building the future in the context of a hyper-growth start-up.

Design the future of everyday health, one joyful habit at a time.

At Flo, we’re launching a bold new direction — combining gamification, health data, and behavioural science to help millions of users build stronger habits and deeper self-awareness.

We're looking for an outstanding product designer to join our growing team, someone who thrives on complexity, designs for systems, and elevates product experiences through craft.
Whether you're a seasoned Staff-level designer ready to lead ambitious work, or a Senior designer with the drive and portfolio to stretch into that next level, we'd love to hear from you

This is a pivotal individual contributor role where you'll drive impact through your deep expertise and craft. You'll set the quality bar, tackle the most complex design challenges within User Centric stream, and architect scalable interaction and visual systems. This is a hands-on, high-impact opportunity to collaborate deeply with product, research, engineering, and content to shape an experience that's playful, emotionally resonant, and genuinely innovative for our users.

Your Experience

Must have:

• 10+ years of experience designing consumer mobile apps, with a proven track record of driving high-impact initiatives
• A portfolio that speaks volumes – showcasing deep systems thinking, refined visual craft, and truly user-centered problem-solving
• A razor-sharp eye for interaction design, coupled with a profound understanding of micro-interactions and motion to create seamless, delightful experiences
• Clarity and precision in communication — able to distill complex ideas into clear narratives that influence direction and drive alignment
• Strategic yet hands-on — comfortable shaping a high-level vision while diving into details to ensure design excellence
• Think beyond design — you connect user needs with business goals, technical constraints, and cross-functional priorities to drive well-rounded solutions
• Bias toward action in the face of ambiguity — you bring momentum by exploring, prototyping, and iterating your way to clarity
• Experience creating scalable design frameworks and contributing to design systems
• Proficiency in Figma and advanced prototyping tools like Protopie or Principle
• Strong self-awareness — open about your strengths and development areas, with a clear commitment to continuous growth and improvement
• A deeply collaborative mindset with strong communication and mentoring skills
• Commitment to accessibility, inclusion, and ethical design

Nice to have:

• Experience designing gamified or behavior-change-driven experiences
• Experience working in health tech
• Know-how using AI and LLMs to make interesting ideas from scratch
• Basic understanding of Lottie or Rive — enough to speak the same language with engineers

What you'll be doing

You'll be responsible for:

• Shape the vision and drive the design strategy and execution for ambitious, cross-functional product initiatives, from concept to launch
• Design playful, meaningful features that help users reflect on their well-being and build healthy habits
• Lead complex design initiatives from 0 to 1 and raise the bar on craft across the stream
• Turn ambiguous product and data challenges into clear, motivating experiences
• Develop interaction models and visual systems that scale and inspire others to build on them
• Collaborate closely with cross-functional teams and mentor designers through feedback and craft excellence
• Contribute significantly to Flo's overarching design vision, evolving our design language, accessibility standards, and motion principles
• Champion inclusive, ethical, and emotionally intelligent design at every stage

 

Salaries starting from:

Senior: £102,500 

Staff: £113,700 

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