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At WHOOP, we're on a mission to unlock human performance and healthspan.

WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

WHOOP is hiring a Talent Marketing Lead to define and drive how the brand shows up in culture beyond sport—shaping narratives, partnerships, and storytelling that connect performance to everyday life.

Sitting within the Sports & Talent Marketing team, this role will expand WHOOP’s influence across lifestyle, wellness, entertainment, and emerging cultural spaces, translating elite performance insights into broader, culturally relevant moments that resonate with new and existing audiences.

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RESPONSIBILITIES

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• Define and lead WHOOP’s culture and lifestyle strategy, identifying opportunities to expand the brand’s relevance beyond traditional sports marketing
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• Build and activate a portfolio of talent, creators, and cultural partners across wellness, thought leadership, entertainment, business, and lifestyle verticals
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• Manage and strategize existing partnerships with top talent within various industries including fashion, music, medical, and wellness
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• Develop insight-driven narratives that translate WHOOP data, member behaviors, and talent experiences into culturally resonant storytelling
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• Partner cross-functionally with Product, Brand, Comms, Social, and Content teams to deliver integrated campaigns that drive awareness and engagement
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• Identify and lead high-impact cultural moments, partnerships, and activations that position WHOOP at the forefront of human performance and lifestyle innovation
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• Establish scalable frameworks for evaluating cultural impact, ensuring initiatives drive both brand equity and measurable business outcomes
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QUALIFICATIONS

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• 5+ years of experience in brand marketing, cultural marketing, talent strategy, or communications, ideally within a global consumer, media, or technology company
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• Strong track record of building culturally relevant programs, partnerships, or campaigns that extend beyond core category audiences
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• Experience working with talent, creators, or public figures to develop authentic, story-driven collaborations
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• Deep understanding of lifestyle, wellness, thought leadership, entertainment, and cultural trends, with strong instincts for what drives relevance and conversation
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• Ability to synthesize data, insights, and storytelling into clear strategies and compelling narratives
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• Proven ability to operate cross-functionally and influence stakeholders across creative, product, creative, and leadership teams
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• Highly organized, proactive, and comfortable navigating ambiguity in a fast-paced environment
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• Bachelor’s degree or equivalent experience
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• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
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• <div>Interested in the role, but don’t meet every qualification?
• We encourage you to still apply!
• At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience.
• As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.</div>
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• <div><em>WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility</em></div>
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• <div><em>The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.</em></div>
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• <div><em>At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.</em></div>
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• <div><em>The U.S. base salary range for this full-time position is $100,000 - $150,000.
• Salary ranges are determined by role, level, and location.
• Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training.&nbsp;</em></div>
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• <div><em>In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.</em></div>
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• <div><em>These ranges may be modified in the future to reflect evolving market conditions and organizational needs.
• While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.</em></div>
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