Salary Range: $75-80k + up to $4k annual bonus for exceeding site revenue and satisfaction goals
Benefits: FREE employee-only medical coverage under one of our plans. FREE short-term disability (STD) and FREE life insurance coverage. Plus, a 4% employer match with our 401(k). Other incredible benefits HERE. Work Hours: Monday-Friday from 8:00am-5:00pm with some flexibility for events that may extend into the evening.
Reports to: Our Customer Success Director
Your Mission:
Your mission is to shape and execute the tenant engagement strategy and operations for the brand new, tenant-only amenities (think stunning social lounges and collaborative meeting spaces) in the office building section of the Ponce City Market. You get to be lulafit’s very first team member in Atlanta, setting the standard for the lulafit experience in this iconic location!
The Legacy You’ll Leave:
As a result of your time in this role, you sparked connection, enabled wellbeing, and unlocked productivity for hundreds of human beings who work in Ponce City Market. Your hospitality and curated programming made the tenants feel like the amenity spaces in the building were their own exclusive club that made them excited to come to work every day. You created such deep and meaningful relationships with the building’s management team, their tenants and external partners, that they never wanted lulafit nor you to leave. Lastly, you led lulafit and Ponce City Market to become a lasting fixture in Atlanta.
What You’re Responsible For:Launch Programming During Construction: While the amenity floor is being completed (estimated for April 2025) your role will look a little different than when the floor is complete. When you first arrive in your role, the amenity floor will still be under construction so you will focus on building relationships with key tenants. You’ll creatively use other spaces to bring surprise and delight moments to your tenants, like dropping gifts off while they’re working, scheduling pop up fitness classes (you’ll hire contractors to teach these) on the rooftop, or hosting private happy hours for tenants in one of the awesome ground floor restaurants.Amenity and Operational Management: After construction is complete, oversee the operational strategy and management of the 4th floor amenity spaces. This includes a large 80-person training room, four collaborative meeting spaces, a social lounge space and a wellness room, with back-of-house storage and a catering kitchen. You’ll drive revenue generation and manage financial reporting for the floor, ensuring the spaces meet and exceed revenue and utilization goals every month.Curated Event Design and Execution: Conceptualize, plan, and deliver a range of 1-3 monthly tailored events for tenants on the amenity floor once construction is completed. Provide personalized solutions and white-glove hospitality experiences that result in a high tenant and property management satisfaction score. Oversee and manage the annual events budget of $72,000.Tenant and Client Relationships: Cultivate meaningful relationships with building tenants and our clients (building management and ownership). Collect data regarding tenant preferences to influence on-site programming. Provide monthly reports to clients including engagement, revenue, and utilization data. Implement client feedback and provide tailored recommendations to reach client goals.Marketing and Communication: Implement and oversee marketing strategies and communications, including newsletters, email campaigns, digital marketing, and printed materials to drive internal bookings and increase revenue.Partnership Development: Establish and manage relationships with retail tenants, on-site food and beverage operators, and local vendor partners to enhance event offerings and the tenant experience while supporting the community surrounding Ponce City Market.Operational Support and Team Management: Support the building’s Operations Team with various projects and tasks to increase client engagement and member experience. Hire, onboard, manage, train, and develop a new Tenant Experience Coordinator who will report to you starting in April. Note: You’ll oversee the strategy for the bookable spaces, while the Tenant Experience Coordinator will own the entire booking process, to ensure every meeting that is booked in your spaces feels like a fabulous hosted event.Who You Are - Baseline Requirements:You have 5+ years of hospitality experience. You may have worked in a hotel, in coworking management, or event planning.Even better if your experience has also touched the real estate sector. Examples of this include: 1) You’ve been a Community Experience Director with Industrious, Convene or another co-working space; 2) a Marketing and Events Director who has worked for commercial real estate clients; 3) an Engagement Director internally for a company You are proficient with both the Google suite (what lulafit uses) and Microsoft Office (what our clients use). Don’t worry, you don’t need to be great at PowerPoint nor super savvy with Excel.Experience creating marketing materials, such as newsletters and digital and printed signage from templates. Our engagement marketing team will set you up with templates in Marq, and you will use those to create compelling materials.Our Core Values:
Lulafit’s culture is based on a shared respect for our lived values HERE. Fit with our values is a critical component of our hiring process, and you and all of our colleagues are expected to live our core values in interactions with team members, customers, and stakeholders. An assessment of how you have exhibited our values is also an important part of your performance review process.
Our Commitment To You:
Lulafit is committed to building a team that represents a variety of backgrounds, perspectives, and skills. We know the more inclusive we are, the greater our impact will be!
