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UGC Trend Researcher & Hook Strategist

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Ukraine
Posted 23 days ago
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Job Description

<p style="min-height:1.5em">🚀 <strong>Who Are We?</strong></p><p style="min-height:1.5em">Welcome to <strong>Welltech</strong>—where health meets innovation! 🌍 As a global leader in <strong>Health & Fitness industry</strong>, we’ve crossed over <strong>220 million installs</strong> with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over <strong>700+ passionate professionals with a presence across 5 hubs</strong>.</p><p style="min-height:1.5em"><strong>Why Welltech?</strong> Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.<br /><br /><strong>What We're Looking For:</strong><br /><br /><strong>We’re looking for a UGC Trend Hunter / Hook Strategist</strong> - someone who lives and breathes content, knows what’s blowing up before it hits the charts, and has a razor-sharp instinct for what will actually convert.</p><p style="min-height:1.5em">You’re the type who can scroll TikTok or Reels for 10 minutes and walk away with <strong>5 ideas, 3 hooks, and a full content plan</strong>. You don’t just chase trends - you <strong>spot the signal through the noise</strong>, craft killer hooks, and brief creators in a way that makes content <em>perform</em>.</p><p style="min-height:1.5em">If you live in TikTok, think in hooks, and can blend creativity with performance marketing discipline - keep reading.<br /><br /><strong>🚀 What you'll do:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Write <strong>sharp, actionable creative briefs</strong> that turn UGC into performance machines.</p></li><li><p style="min-height:1.5em">Bridge the <strong>Content Production (CP)</strong> and <strong>UGC</strong> teams, ensuring every asset is on-brief, on-strategy, and on time.</p></li><li><p style="min-height:1.5em">Collaborate with creative producers to <strong>shape messaging, angles, and storytelling</strong> that hit the mark for Meta, TikTok, and beyond.</p></li><li><p style="min-height:1.5em">Turn brainstorms into <strong>clear content plans</strong> and lead the process from first idea to final ad-ready asset.</p></li><li><p style="min-height:1.5em">Pick the <strong>perfect creators</strong> for each concept and manage UGC production like a pro.</p></li><li><p style="min-height:1.5em">Research trends, <strong>analyze audience behavior</strong>, and keep a close eye on competitors to fuel breakthrough ideas.</p></li><li><p style="min-height:1.5em"><strong>Bring social trend reports to the team bi-weekly</strong> with actionable insights and examples.</p></li><li><p style="min-height:1.5em">Experiment with <strong>AI-powered creative tools</strong> to boost speed, quality, and variation.</p></li><li><p style="min-height:1.5em">Oversee production with a clear understanding of <strong>shooting, lighting, location, casting, FX</strong>, and modern production techniques for scroll-stopping hooks.</p><p style="min-height:1.5em"></p></li></ul><h3><strong>💡 We'll love you if:</strong></h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Live inside TikTok - not just for work, but because you genuinely <strong>love platform-native content</strong> and stay ahead of trends.</p></li><li><p style="min-height:1.5em">Have <strong>experience in the health & fitness space </strong>- you know the top creators, content types, audiences, and hooks that work.</p></li><li><p style="min-height:1.5em">Have been a <strong>creator yourself</strong> with a strong portfolio and a following that proves you know how to grab attention.</p></li><li><p style="min-height:1.5em">Understand the <strong>full production process</strong> from concept to shoot to edit - including technical know-how that elevates UGC quality.</p></li><li><p style="min-height:1.5em">Balance <strong>creative instinct with performance rigor</strong> - you know when to innovate and when to iterate proven winners.</p><p style="min-height:1.5em"></p></li></ul><h3><strong>📈 Your impact will be measured by:</strong></h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Brief-to-Creator speed:</strong> Reduce average turnaround time from brief creation to content delivery.</p></li><li><p style="min-height:1.5em"><strong>Creative quality match rate:</strong> % of UGC hitting CP quality standards.</p></li><li><p style="min-height:1.5em"><strong>UGC win rate:</strong> % of content that becomes a performance winner.</p></li><li><p style="min-height:1.5em"><strong>Trend velocity:</strong> How fast you spot, brief, and launch trend-driven creative.</p></li><li><p style="min-height:1.5em"><strong>Cross-Team flow:</strong> Effectiveness of collaboration between UGC, CP, and analytics.</p><p style="min-height:1.5em"></p></li></ul><p style="min-height:1.5em">This is a role for someone who’s half <strong>trend anthropologist</strong>, half <strong>hook engineer</strong>, and 100% obsessed with making content that stops the scroll <em>and</em> drives results.<br /><br />⭕️ Recruiter call --> ⭕️ Meet a team member --> ⭕️ Skills assessment--> ⭕️ Meet the Leadership team</p><p style="min-height:1.5em"></p><p style="min-height:1.5em">✨ <strong>Why You’ll Love Being Part of Welltech:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Grow Together</strong>: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.</p></li><li><p style="min-height:1.5em"><strong>Lead by Example</strong>: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.</p></li><li><p style="min-height:1.5em"><strong>Results-Driven</strong>: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.</p></li><li><p style="min-height:1.5em"><strong>We Are Well-Makers</strong>: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!</p></li></ul><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>Check out some of our products</strong></p><p style="min-height:1.5em">Muscle Booster — <a target="_blank" rel="noopener noreferrer nofollow" href="https://musclebooster.fitness/"><u>https://musclebooster.fitness/</u></a> </p><p style="min-height:1.5em">Yoga-Go — <a target="_blank" rel="noopener noreferrer nofollow" href="https://yoga-go.io/"><u>https://yoga-go.io/</u></a> </p><p style="min-height:1.5em">WalkFit - <a target="_blank" rel="noopener noreferrer nofollow" href="http://walkfit.pro"><u>http://walkfit.pro</u></a> <br /><br /></p></br>

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