Job Description

Are you a visionary research leader ready to redefine how the world understands audiences? Nielsen is seeking a transformational and data-driven VP to spearhead the research efforts that power our industry-leading audience measurement panels. This isn't just about research or methodology; it's about igniting innovation and ensuring the accuracy and representation that underpins media and advertising decisions. 

You'll be a strategic force behind our research teams, challenging the status quo and implementing innovative, future-forward, cost-effective methodologies as we revolutionize our panels and surveys for the modern age. If you thrive on implementing cutting-edge data collection methods in a fast-paced, evolving environment, this is your opportunity to make a massive impact.

 

• Pioneer Research Design: Design and oversee methodologies that ensure our panels and surveys are accurate, representative, and future-proof across diverse geographies.
• Bridge Innovation & Execution: Collaborate intensely with Product, Technology, and Operations teams, bringing innovative data collection methods from concept to reality. Seamlessly test and deploy next-generation data collection across multiple modes.
• Shape the Future of Panel Measurement: Actively monitor and contribute to the evolution of measurement standards, privacy regulations, and audience behavior trends, positioning Nielsen at the forefront.
• Cultivate Excellence: Build and nurture a research team, instilling a shared passion for intellectual curiosity, methodological rigor, and tangible business impact.
• Optimize for Impact: Strategically evaluate investments across various cost components, ensuring optimal balance between measurement precision and cost efficiency.

Qualifications

• 10+ years of experience leading research, data collection, or consumer insights functions with at least 5 years in a senior or leadership role. People management experience is a must.
• Deep expertise in research design, sampling methodology, survey and panel development, including in measuring hard-to-reach populations.
• Demonstrated ability to translate complex research findings into business strategies that drive measurable results.
• Advanced skills in data visualization, statistical analysis, and research platforms (e.g., SPSS, R, Tableau, SQL).
• Executive-level communication skills with experience presenting to and influencing executive leadership with clarity and authority.
• Advanced degree (Master’s or Ph.D.) in Behavioral Science, Statistics, Media Studies, Marketing Research, or related field.

Preferred Experience:

• Hands-on experience with cross-platform measurement systems and methodologies.
• Familiarity with international measurement protocols and multicultural media consumption patterns.
• Strong understanding of media measurement tools, behavioral analytics platforms, and audience segmentation techniques.
• Knowledge of emerging technologies in audience measurement, including passive data collection and cross-platform tracking.

Additional Information

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Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.

A reasonable estimated salary range for a new employee has been provided. It would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.

Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.