The Vice President, Global Retail Creative & Design is responsible for defining and leading the global creative vision for retail environments across UDX (Visual Merchandising & Store Design). This role drives the development of innovative, brand-forward store designs and visual merchandising strategies that elevate guest experience, maximize commercial performance, and ensure consistency across all destinations. This leader partners cross-functionally to translate business priorities into compelling, scalable retail environments while fostering a high-performing, creative organization.

Responsibilities include, but are not limited to:

Vision, Strategy & Design Governance

• Define and lead the global visual merchandising and store design strategy, ensuring alignment with brand, IP, and commercial objectives
• Establish design principles, standards, and governance for store environments, fixtures, and experiential retail formats
• Balance global consistency with localized creative execution across destinations
• Ensure all strategies are grounded in operational, financial, and labor realities
• Partner with Universal Creative and senior leadership to align on long-term retail vision and capital planning priorities

Creative Direction & Experience Development

• Lead end-to-end creative concept development for stores, activations, launches, and seasonal programs
• Oversee visual merchandising strategy, including windows, in-store displays, graphics, and storytelling aligned to product cadence
• Direct development of immersive, guest-centric retail experiences that reflect brand and IP storytelling
• Partner with Marketing, Franchise, and external licensors to ensure cohesive brand expression and narrative execution
• Guide go-to-market creative strategies that align with target audiences and revenue goals

Execution, Delivery, & Operational Excellence

• Oversee end-to-end design execution and delivery, ensuring projects are completed on time, within scope, and to brand standards
• Drive scalable, efficient execution models across global destinations
• Ensure creative concepts translate into clear, actionable deliverables for field and project teams
• Maintain high standards of quality, consistency, and operational feasibility across all implementations

Financial Stewardship & Business Performance

• Lead creative decision-making within established financial frameworks and capital plans
• Own and manage annual operating budgets, ensuring fiscally responsible allocation of resources
• Align design and merchandising strategies to drive revenue, guest spend, and overall retail performance
• Partner with Commercial and Finance teams to evaluate ROI and optimize investment decisions
• Define and monitor key performance metrics to assess effectiveness of retail environments

Leadership, Culture & Capability Building

• Lead and develop a high-performing, multidisciplinary team of designers, visual merchandisers, and project leaders
• Build a culture of creativity, innovation, accountability, and execution excellence
• Provide coaching and mentorship across global and destination-based teams
• Drive organizational effectiveness, change management, and continuous improvement
• Champion company values, inclusion, and a collaborative creative culture

Cross-Functional & Enterprise Collaboration

• Partner with Retail Commercial, Operations, Entertainment, Marketing, Franchise, and Universal Creative to align on business priorities
• Translate enterprise strategies into compelling retail experiences that drive engagement and revenue
• Influence cross-functional decision-making and resolve competing priorities to achieve aligned outcomes
• Foster strong relationships with senior leadership to support strategic planning and execution
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established UDX policy, procedures, training, and team member involvement activities.
• Perform other duties as assigned.