The Vice President of Studio Operations is a key member of the [solidcore] Leadership Team, responsible for the overall performance, growth, and culture of studio operations across all regions and markets. This is both a strategic and executional role — one that sets the vision for a world-class studio experience while rolling up their sleeves to ensure that vision becomes a consistent reality across all of our studios.
Reporting to the Chief Operating Officer, the VP of Studio Operations owns the full P&L for the North America studio fleet, leads a national organization of senior directors and field leaders, and partners cross-functionally to drive revenue growth, operational excellence, talent development, and brand consistency. This leader is the ultimate champion of the [solidcore] brand — ensuring quality, consistency, and an exceptional client experience at every location.
What You'll Do
Business & Financial Leadership
Own full P&L responsibility for the North America studio fleet, including revenue, payroll, expense management, and profitability
Drive comp growth, productivity, and contribution through disciplined performance management and strong operational rhythms
Set and own the operational strategy for all studios, translating company vision into executable programs across the North American studios
Drive top-line revenue and bottom-line profitability across all markets, including membership growth, client retention, package and retail sales, and new studio performance
Establish clear performance expectations, KPIs, and accountability mechanisms across the field organization
Identify risks and opportunities across regions, proactively adjusting strategies to deliver financial targets
Field Leadership & Organizational Effectiveness
Lead, coach, and develop Senior Directors responsible for Directors and Area Managers across all regions
Build a high-performing, engaged, and accountable field leadership structure capable of supporting rapid scale
Scale leadership systems, communication rhythms, and operational routines to support a larger, more diverse team
Ensure consistency in execution, communication, and decision-making across all markets
Design and execute in partnership field leaders with turnaround plans for underperforming markets or studios as needed
Talent Strategy & Bench Development
Lead the talent pipeline for the studio operations organization — overseeing hiring, succession planning, and development of Directors and senior studio leadership
Partner with People & Culture to design and execute a regional leadership development strategy that ensures a strong pipeline of future leaders
Lead regional talent calibration, performance management, and diversity and inclusion efforts in partnership with People & Culture
Foster an environment of high performance, inclusion, recognition and continuous development — reinforcing leadership behaviors that create strong engagement, low turnover, and high team effectiveness
Studio Performance & Operations
Drive operational excellence across the fleet, ensuring every studio delivers a consistent, world-class [solidcore] experience
Continuously refine operational standards and remove friction for studio teams by improving tools, communication, and workflows
Analyze studio performance data — including client retention, team performance, revenue, and client satisfaction — and lead the organization to act decisively on insights
Maintain a relentless focus on customer experience, service standards, and brand integrity
Growth & Fleet Strategy
Lead new studio launch strategy, partnering with Real Estate, Development, Construction and marketing to ensure openings are executed to the highest standard and studios ramp quickly
Evaluate studio performance, market dynamics, and organizational needs to inform future growth decisions
Drive multi-year growth plans focused on sales, transaction increases, and long-term value creation
Ensure the field organization is structured and resourced to support a growing fleet
Cross-Functional Partnership
Partner closely with Marketing, Analytics, Finance, People & Culture, Real Estate, and Digital to align studio strategies with company priorities
Serve as a key voice of the studios, bringing field insights into enterprise-level decisions and leadership discussions
Represent studio operations in executive leadership discussions, board updates, and investor conversations as needed
Oversee rollout of major company-wide initiatives, ensuring field teams execute consistently and effectively
What We're Looking For
10+ years of progressive leadership experience in multi-unit operations within fitness, retail, hospitality, consumer services, or a similarly fast-paced, customer-centric industry
Minimum 3–5 years in a VP-level or equivalent executive role with direct oversight of regional or national operations teams, including multi-layered field organizations
Proven track record of scaling operations in a high-growth or startup environment
Deep experience with full P&L ownership and financial management across multiple locations or markets
Demonstrated success building, developing, and retaining high-performing teams across geographically dispersed markets
Strong merchant mindset with deep understanding of unit-level economics, sales levers, and competitive landscape
Exceptional strategic thinker with the discipline and willingness to be hands-on when the business demands it
Proven ability to lead through change — inspiring and holding leaders accountable through transformation
Outstanding communication, executive presence, and the ability to influence at all levels of the organization
Genuine passion for fitness, wellness, and the [solidcore] mission
Willingness to travel up to 50%
