Vice President, Partner Growth Marketing at Twin Health

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Twin Health

At Twin Health, we empower people to reverse, prevent and improve chronic metabolic diseases. Twin Health invented The Whole Body Digital Twin™ , a dynamic representation of each individual’s unique metabolism, built from thousands of data points collected daily via non-invasive sensors and self-reported preferences. The Whole Body Digital Twin delivers a new standard of care, empowering physicians and patients to make personalized data-driven decisions.

Working here

Our team is passionate, talented, and driven by our purpose to improve the health and happiness of our members. Our culture empowers each Twin to do what’s needed to create impact for our members, partners, and our company, and enjoy their experience at work. Twin Health was awarded Innovator of the Year by Employer Health Innovation Roundtable (EHIR) (out of 358 companies), named to the 2021 CB Insights Digital Health 150, and recognized by Built In's 2022 Best Places To Work Awards. Twin Health has the backing of leading venture capital funds including ICONIQ Growth, Sequoia, and Sofina, enabling us to scale services in the U.S. and globally and help solve the global chronic metabolic disease health crisis. We have recently announced broad and growing partnerships with premier employers, such as Blackstone and Berkshire Hathaway. We are building the company you always wished you worked for. Join us in revolutionizing healthcare and building the most impactful digital health company in the world!

Excited to join us and do your part in improving people’s health and happiness?

Opportunity

We are seeking a dynamic and experienced VP, Partner Growth Marketing to join our growing Clinical Operations and Marketing team. Reporting to the Chief Medical Officer and Head of Marketing, in this role you will be responsible for forging and nurturing marketing and communications relationships with our key partners, including health plans and employers, to drive member growth through targeted and precise marketing initiatives. This candidate will work closely with the Member Growth Marketing team, Partner Experience Team, BD team, Clinical Delivery Team, and Clinical Operations team to drive Twin’s growth from Partner to Member. The ideal candidate will have a proven track record in B2B2C marketing, ideally within the healthcare industry and specifically, within large health plan organizations.

Responsibilities:

Partner Engagement:

Cultivate and maintain strong relationships with health plan and employer partners
Collaborate with partners to understand their unique needs, objectives, and member demographics
Starting during the sales cycle, work with large partners on ROI analyses, forecasting active twin potentials, and discussing key tactics that will be available to most accurately forecast the member growth
Work closely with legal team to negotiate and finalize partnership agreements, ensuring mutual benefits and a strong foundation for collaboration; Review all sales contracts and ensure that marketing appendix is detailed, specific, and clear on the responsibilities and allowances of both Twin and the partner
Utilize data-driven insights to optimize lead generation channels, campaigns, and tactics.
Collaborate with sales, business development, partner success, and implementation to ensure that the marketing team is at the table discussing opportunities to enhance targets and meet growth plans set for the annual year
Work with sales team on key final pitches and support acquisition of key clients
Support RFPs and related finalist deliverables, including presentations at key conferences for business development leads
Determine prior to launch the quality of eligibles for each partner as high, medium, low and set up conversion plan with core conversion and analytics team prior to implementation
Ensure co-branding approval for all partners working implementation and approval timelines into the launch plan

Marketing Strategy Development and Engagement:

Devise comprehensive marketing strategies tailored to each partner, aligning with overall company goals and working to ensure expectations on conversion are aligned with quality of eligibles and contractual agreements
Work closely with the member growth marketing team to create compelling, data-driven campaigns that resonate with target audiences and align with partner specific agreements based on sales, contracting, and implementation decisions
Lead relationships with the key stakeholders at each partner and work to achieve the highest engagement and innovation to drive member growth
Lead partner specific marketing strategic weekly meeting working closely with VP, Member Growth Marketing and VP, Member Enrollment Operations, as well as clinical ops team, PET team, and analytics team

Campaign Execution Support and Iteration:

Strategize marketing tactics to drive member growth, considering both online and offline channels and share with Member Growth Marketing team to execute
Utilize a variety of marketing tools and platforms to drive execution of campaigns effectively, working closely with VP, Member Growth Marketing
Take campaign performance and share back to partners to improve and more precisely drive campaign execution and success
Work closely with VP, Member Growth Marketing on expected opens, clicks, registrations in order to optimize active twins, bringing back all ideas to partners for permission and approval and driving novel ideas based on partner precision marketing tactics

Leadership and Team Building:

Build a best in class partner marketing team to support both SIE and HP partners, aligned with growth of business
Develop metrics for each team member and evaluate performance quarterly according to charter, role, and responsibilities
Ensure team is clear on vision and hold team members accountable for business goals and collaborative execution
Manage team budget closely to be within allocated budget; make budget adjustments in line with performance of the business

Data Analysis and Reporting:

Monitor and analyze key performance indicators (KPIs) to evaluate the success of marketing initiatives
Work with analytics and reporting to provide regular reports to partners, highlighting the impact of campaigns and areas for improvement, leading summarizing overall conversion performance at partner quarterly executive business reviews

Qualifications

Minimum 15 years’ in leadership position with interest in growth opportunities in a fast paced start up.
Bachelor's degree in Marketing, Business, or a related field, MBA a plus
Proven experience in B2B2C marketing, preferably with experience in health plans and the healthcare industry
Strong understanding of metabolic diseases and a passion for health and wellness
Excellent interpersonal and communication skills, with the ability to influence and build lasting partnerships
Demonstrated ability to develop and execute successful marketing strategies
Analytical mindset with proficiency in data analysis tools and reporting
Ability to thrive in a dynamic, fast-paced startup environment

Core Metrics: At Twin Health, we measure what matters. This is especially true for our partner growth marketing function which is critical to the growth of our business and ensuring partner ROI and impact. Here are the core metric areas that this individual will have analytical support for and accountability on plan and actuals:

Active Twins - As a metric of the partner marketing engine, shared with member growth marketing, demonstrating health of B to B to C conversion overall
Lead Generation Metrics (eg. Approved marketing campaigns, marketing sends, forecasting vs. actuals)
Partner Quality Metrics (eg. L1, L2, L3 quality leads - partner quality graded based on contractual and co-branding achievements and alignment)
Marketing Budget - ability to stay within budget to meet goals based on precision marketing strategy
Partner NPS (measurement of partner’s experience with our marketing team)
Required Skills and Abilities
Exceptional communication, leadership, and interpersonal skills
Desire to build an organization from the ground up and to see rapid growth, personally and professionally - hungry for change and impact
Proficiency in marketing software, analytical tools, and marketing automation / CRM platforms including Salesforce, Braze and others
Analytical mindset with ability to interpret data and generate actionable insights
Deep understanding of the healthcare industry regulations, consumer engagement strategies, and compliance standards
Creative thinker with a strategic approach to marketing initiatives
Team player
Passionate about changing healthcare for the better
Speed and Quality driven
Occasional travel will be required for this role, though the role is remote.
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Compensation and Benefits

The compensation range for this position is $200,000-$225,000 annually.

In addition, Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin

A competitive compensation package in line with leading technology companies
As a remote friendly company we are committed to providing opportunities for all who join to further build relationships, increase cross-functional collaboration, and celebrate our accomplishments.
Opportunity for equity participation
Unlimited vacation with manager approval
16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
401k retirement savings plan

Salary range for US jobs

US Salary Range

$200,000—$225,000 USD

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