At Oura, our mission is to empower every person to own their inner potential. With our award-winning Oura Ring and app, we help over 2.5 million people turn insights about sleep, activity, and readiness into healthier, more balanced lives. We believe that starts from within — by creating a culture where our team feels supported, included, and inspired to do their best work. Oura Values  guide how we show up for each other and our community every day.

The VP of Media will lead all global media strategy, planning, execution, and optimization across consumer, retail, and B2B audiences. This executive will own Oura’s media mix across digital, offline, and emerging channels, while balancing cost of acquisition (CAC) with long-term awareness and brand-building objectives. The VP of Media will oversee Oura’s global media agency partnership and internal stakeholders to ensure integrated campaigns that drive measurable results and category leadership.

What you will do:

• Global Media Strategy
• Develop and own Oura’s global media strategy across paid, earned, and emerging channels.
• Define media objectives aligned with both performance (CAC, ROAS) and brand (awareness, consideration) goals.
• Develop strategy across a variety of diverse channels and geographies for owned channels (DTC), Retailers, B2B, Partners and Affiliates. 
• Ensure media strategies align with Oura’s consumer, retail, and B2B business priorities.
• Media Planning & Execution
• Lead the development of an optimal global media mix across digital (search, social, programmatic, influencers, affiliate), traditional (TV, OOH, print, audio), and experimental channels.
• Oversee cross-market media planning and ensure consistent global frameworks with local adaptations.
• Drive innovation in media buying, testing new platforms and partnerships.
• Performance & Measurement
• Own and optimize customer acquisition cost (CAC) across channels and audiences.
• Establish clear KPIs for performance and brand media, ensuring real-time measurement, reporting, and continuous optimization.
• Partner with analytics, growth, and finance teams to ensure media investments deliver efficient and scalable returns.
• Agency & Partner Management
• Oversee Oura’s global media agency for strategy, planning, and buying.
• Foster strong collaboration between agencies, internal brand/growth teams, and cross-functional stakeholders (Product Marketing, Creative, Finance, Commercial, etc) 
• Negotiate media deals and strategic partnerships to maximize value and impact.
• Leadership & Collaboration
• Build, lead, and mentor a high-performing media function.
• Collaborate with marketing, creative, retail, and DTC teams to ensure integrated campaigns.
• Represent media strategy to Oura’s executive leadership, ensuring alignment with company goals.
  

Requirements

We would love to have you on our team if you have:

• 15+ years of progressive experience in media strategy, planning, and buying across digital and traditional channels.
• Proven track record of leading global media strategies and large-scale budgets in a high-growth consumer brand, ideally in technology, health, or lifestyle sectors.
• Preferred experience working for global, fast-scaling brands that are go-to-market are multi-channel.
• Expertise balancing direct-response performance marketing with brand-building investments.
• Experience overseeing and managing global media agencies.
• Strong collaboration skills across marketing, retail, DTC, and creative functions.
• Strong analytical skills with fluency in CAC, ROAS, attribution, and media measurement methodologies.
• Strategic yet hands-on leader who thrives in a fast-paced, entrepreneurial environment.
• Excellent communication, negotiation, and leadership skills.
  
  

Benefits

At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health.

What we offer:

• Competitive salary and equity packages
• Health, dental, vision insurance, and mental health resources
• An Oura Ring of your own plus employee discounts for friends & family
• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
• Paid sick leave and parental leave

Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.

• $270,000-$300,000

A recruiter can determine your zones/tiers based on your US location.

We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Missouri (MO), Nebraska (NE), South Dakota (SD), Vermont (VT), West Virginia (WV), and Wisconsin (WI)

Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.

We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Disclaimer: Beware of fake job offers!
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• Our jobs are listed only on the ŌURA Careers page and trusted job boards.
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