Brooklyn Sports & Entertainment (BSE Global) creates bold, authentic, and unforgettable experiences that redefine sports, entertainment, and hospitality, The Brooklyn Way. As the parent company of marquee properties including the Brooklyn Nets, NY Liberty and Barclays Center, BSE operates at the intersection of live entertainment, premium hospitality, and community engagement.  

As it expands its existing portfolio, BSE now includes a media portfolio including Type.Set.Brooklyn and BK Mag; Brooklyn Wine Club, a set of developing hospitality businesses and is developing several location-based entertainment properties.  

Whether on the court, on stage, or in the workplace, BSE is driven by a pursuit of excellence—constantly evolving, innovating, and pushing boundaries to elevate its business and expand its fan base. The company is deeply committed to fostering a culture of belonging and inclusion, both internally and across its communities, ensuring that every interaction reflects its values of growth mindset, integrity, accountability and care. 

We are guided by our core values:

• Integrity: Be intellectually honest at all times. Demonstrate the highest professional and ethical standards.
• Care: Care for everything and everyone around us. Practice empathy, respect, and inclusion to promote an environment of excellence and success.
• Growth Mindset: Develop ourselves and those around us. Experiment, learn, and improve from everything we do.
• Accountability: Deliver on our word, take responsibility for our actions, and work in the interest of our team.

SUMMARY

The Vice President, Merchandising & Retail will define the vision, strategy, and execution for BSE’s retail and merchandising operations, blending strategic business leadership, creative direction, and operational excellence.
The ideal leader will bring deep retail expertise, strong creative instincts, and a proven ability to deliver growth by aligning brand storytelling with merchandising strategy. They will continuously innovate the consumer journey, elevate product design and assortment, and unlock new revenue streams through bold ideas and best-in-class partnerships.

This role will architect a scalable merchandising ecosystem that spans:


• Nets and Liberty retail & e-commerce

• Private label brands and exclusive collaborations

• Licensing and IP-driven initiatives

• In-venue and omni-channel consumer experiences



What You Will Do

• Lead the merchandising vision across BSE's brands, ensuring assortments, design, and quality standards reflect the brand’s creative and commercial goals.
• Architect a future-forward commercial strategy, integrating e-commerce, in-venue experiences, and new retail concepts that engage audiences and drive revenue.
• Champion creative product development, leveraging cultural insights and trend forecasting to introduce innovative collections and collaborations.
• Oversee inventory planning and financial performance, including open-to-buy, pricing models, and revenue projections.
• Optimize the consumer experience, from store design and checkout technology to assortment curation and digital integration.
• Build strategic partnerships with leading brands, designers, and licensees to deliver exclusive product collaborations and enhance brand equity.
• Collaborate cross-functionally with Marketing, Creative, Partnerships and Digital teams to ensure merchandising amplifies brand storytelling and audience engagement.
• Leverage data and insights to inform assortment planning, pricing strategies, and product development decisions.
• Lead, develop, and sustain a high-performing team, fostering creativity, accountability, and operational excellence.
• Report to senior leadership on performance metrics, consumer insights, and growth opportunities.

WHAT YOU WILL BRING

• 15+ years in merchandising, retail strategy, or licensing, ideally within lifestyle, sports, or fashion sectors.
• Demonstrated ability to blend creative vision with financial acumen, driving profitable growth and brand relevance.
• Proven success in omni-channel retail, from e-commerce to experiential in-venue retail.
• Expertise in licensing, product development, and strategic partnerships.
• Strong negotiation skills and a robust industry network across retailers, manufacturers, and licensees.
• Inspirational leadership style with the ability to motivate creative and business teams alike.
• Highly analytical and data-driven, with a passion for innovation and consumer trends.

Who You Are

• A creative strategist who understands how to turn brand stories into compelling products.
• A visionary leader who thrives in a fast-paced, evolving environment.
• A collaborative influencer who can align diverse teams around a shared vision.
• Passionate about sports, culture, and design, and eager to bring fans closer to the brands they love.

SALARY RANGE

$170,000 - $220,000

WORK ENVIRONMENT

Works primarily in an office environment. You will be expected to attend games and other events on evenings, weekends and holidays.

We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of the Company not to discriminate on the basis of race, color, creed, religion/creed, gender, gender identity, transgender status, pregnancy and lactation accommodations, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage, immigration, or citizenship status, veteran or military status, disability, genetic information, height and weight, arrest or conviction record, caregiver status, credit history, unemployment status, sexual and reproductive health decisions, salary history, status as a victim of domestic violence, stalking, and sex offenses, or any other characteristic prohibited by federal, state or local laws.