Job Description

About The Role

Charlie Health is seeking a senior communications leader to oversee and expand our external and internal communications function. This individual will be a critical member of the Charlie Health team, responsible for distilling and communicating our most impactful company and executive messages to our most important audiences. The ideal candidate for this role will be someone who is confident and capable of directly executing communications & media relations workstreams, while also possessing strong leadership and team-management skills.

Our team is composed of passionate, forward-thinking professionals eager to take on the challenge of the mental health crisis and play a formative role in providing life-saving solutions. We are looking for a candidate who is inspired by our mission and excited by the opportunity to build a business that will impact millions of lives in a profound way.

Responsibilities

• Develop and execute a comprehensive communications strategy that amplifies the brand's story, voice, and values.
• Cultivate and maintain relationships with key media outlets, journalists, and influencers to secure positive media coverage and brand mentions.
• Partner with our research and outcomes team in the strategy, planning, execution, and distribution of our research and published clinical outcomes and white papers.
• Identify, develop, and coach a bench of Charlie Health spokespeople most relevant to target audiences.
• On an as-needed basis, source, evaluate, and manage 3rd party agencies or content partners to support our communications strategy.
• Identify, plan for, and monitor potential PR risks to the business, escalating and proactively addressing risks where appropriate.
• Identify and capitalize on opportunities for thought leadership and expert commentary to position the Company as a leader in its industry.
• Monitor and report on media coverage and sentiment of Charlie Health, their competitors, and digital health peers.
• Identify and secure opportunities for attendance and top speaking slots at conferences and events to drive further awareness and credibility of Charlie Health and its executives.
• Recruit, mentor, and manage a high-performing PR and Communications team, instilling a culture of creativity, collaboration, and excellence.
• Partner with the Charlie Health People Team and executives on internal communications and change management planning as needed.
• Collaborate closely with cross-functional teams and external partners to integrate PR/Communications strategies into broader marketing initiatives.

Qualifications

• 10+ years of experience in PR, and communications, with a minimum of 4 years in a leadership role. The ideal candidate has a blend of experience both within agencies and in-house.
• Proven track record of leveraging earned media channels to enhance brand visibility and reputation.
• Strong strategic thinker with exceptional written and oral communication skills, with the ability to craft compelling narratives and deliver clear, concise messages to diverse audiences across various platforms.
• Extensive experience in media relations, with a deep understanding of how to secure positive media coverage and brand mentions.
• Experience in reputation management and crisis communications.
• Strong network of reporters, influencers, and other communications professionals in relevant areas.
• Demonstrated success in developing and executing integrated communications campaigns that leverage earned media channels effectively.
• Proficiency in managing budgets, analyzing performance metrics, and optimizing resources to maximize earned media ROI.
• Strategic mindset with the ability to align strategies with broader business objectives and brand priorities.

Benefits

Charlie Health is pleased to offer comprehensive benefits to all full-time, exempt employees. Read more about our benefits here.