(Senior) CRM Manager at Wooga

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Job Description

We are proud to belong to the TOP 1% of all employers in Germany 2021, 2022, 2023 & 2024!

Our Story

At Wooga, we are very proud of the diverse, creative and friendly environment we have established and we believe you will enjoy working with some of the best people in the industry. Each of our Woogas plays an important role in our success as a company and in shaping our culture. We really value our razor-sharp focus on story-driven casual games, excellent craftsmanship, truly collaborative way of working, and the values we strive to live up to every day. We create joyful experiences that awaken our players’ desire to see what happens next. Based in the heart of Berlin, with over 300 employees from around the world, we work together to create high-quality casual games with engaging stories at the core of the experience.

As a CRM Manager, you will partner with members of the marketing and product teams to determine the most effective ways to use CRM in support of our marketing initiatives. You will design and implement creative strategies to support these initiatives, optimizing CRM delivery to drive player engagement and retention. This role will be a key driver of monetization and personalization efforts across all of Wooga’s marketing channels, elevating how we communicate with our players.

About the Role

You will report to the Lead CRM Manager, working closely with other CRM Managers, Marketing Managers, and Product Leads to understand the needs of each product team at Wooga and to develop effective ways to set up and use our CRM platform to help these teams achieve their goals.

Own, operate, and execute multi-channel CRM activities (email, push notifications, and in-app) in alignment with KPIs and business objectives.
Recommend, set targets, and execute impactful campaigns to improve retention and monetization.
Develop, manage, and promote participation in player loyalty programs.
Maintain a strong focus on delivering commercially successful campaigns that prioritize player engagement.
Work cross-functionally with Product Marketing, Content Production, Product, and LiveOps teams to uncover new opportunities, refine campaign ideas, and creatively address blockers.
Establish, implement, and maintain CRM best practices in collaboration with other CRM Managers.
Leverage data analysis to evaluate and optimize CRM campaign performance, identifying opportunities to refine strategies.
Create and maintain an A/B testing backlog, developing hypotheses and designing experiments to boost retention and monetization metrics.
Propose new CRM content ideas and effectively brief designers and copywriters to execute your vision.

About You

2+ years of experience in mobile CRM or e-commerce email marketing.
Hands-on experience with mobile CRM platforms; Braze experience is a strong advantage.
Background in e-commerce CRM, loyalty programs, or game monetization is highly preferred.
Proven ability to plan, execute, and optimize lifecycle marketing campaigns.
Strong knowledge of CRM segmentation, personalization, and campaign management.
Experience with A/B testing, multivariate testing, and performance analysis.
A degree in a relevant field is a plus.

Please note: Research has shown that some under-represented groups in the gaming industry (eg: women) tend to apply only if they meet every single requirement. Here at Wooga, the desire to learn and the willingness to solve problems are more important to us than your experience on paper. We encourage you to apply even if you do not think that you tick all the boxes - thinking outside of such boxes and embracing the diversity of mindsets and backgrounds is what we believe makes our teams thrive.

Our Promise

Shape the future! Challenge the status quo and team up with a diverse group of experts (over 57 nationalities!) working on crafting the world’s best games.
We offer a generous relocation package and home search support if you are not already located in Berlin. Did we mention that we also cooperate with Kindergartens?
Make use of a significant education budget and extra days off for self-development. Join our meet-ups, talks, brown bag lunches, internal trainings, workshops and many others.
Enjoy the yoga, mindfulness app, sports and transport subsidies. And a Purpose Day to donate your time to a worthy cause!
Did you know that German is the third most commonly taught language worldwide? Learn it too! We offer German language classes for you and your significant other.
With our hybrid work model you will work in the office with your teams twice a week, to encourage in-person collaboration and team bonding The other three days you can choose if you want to work from home or from the office. We also offer 10 days a year to work from abroad. We got your back!

At Wooga we are committed to providing a friendly, safe and welcoming environment for everyone who works here or with us, regardless of gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, religion (or lack thereof) and game preferences. Be yourself, we like you that way!

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Estimated Salary Range

Our AI-powered salary intelligence estimates this position’s salary to be between $60,000 - $80,000. The actual salary may vary based on factors such as experience, location, and market trends.

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