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BSE Global (“BSE”) is a multifaceted sports and entertainment business that brings people together to experience music, sports, and culture. Through these experiences and in our workplace, we strive to elevate our business, grow our fan base, and cultivate a community anchored in belonging and inclusion in every aspect.
SUMMARY
The (VP) Commercial Director, Dance & Entertainment Brands will be responsible for unlocking and optimizing the commercial potential of the performers for the New York Liberty, inclusive of team mascot, Ellie, and the Brooklyn Nets entertainment teams. The role will be oversee the development of a comprehensive licensing strategy, identifying and negotiating strategic partnerships & collaborations, expanding media and content opportunities (e.g., books, animation, digital content) and launching new consumer products.
For Ellie, this individual will be tasked with transforming a highly visible and culturally resonant mascot into a powerful, revenue-generating brand. The individual will ultimately be challenged with assessing additional opportunities for BSE and crafting a long-term roadmap to expand commercially into different dance and entertainment verticals. This role calls for a deep understanding of intellectual property development, brand building and licensing, and has demonstrated the ability to translate emerging IP into scalable, commercial entities.
WHAT YOU WILL DO:
WHAT YOU WILL BRING:
WHO YOU ARE:
TRAVEL REQUIREMENTS:
This role may include occasional travel to industry events, licensing expos, production meetings, or other relevant engagements.
SALARY RANGE:
$180,000 - $220,000
WORK ENVIRONMENT:
Works primarily in an office environment but will be expected to attend games, activations, and other mascot-related events, including evenings, weekends, and holidays, as needed. The role also requires regular attendance at external meetings with clients, partners, and prospective collaborators, including business dinners and entertainment engagements as part of relationship development and deal-making responsibilities.
We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of the Company not to discriminate on the basis of race, color, creed, religion/creed, gender, gender identity, transgender status, pregnancy and lactation accommodations, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage, immigration, or citizenship status, veteran or military status, disability, genetic information, height and weight, arrest or conviction record, caregiver status, credit history, unemployment status, sexual and reproductive health decisions, salary history, status as a victim of domestic violence, stalking, and sex offenses, or any other characteristic prohibited by federal, state or local laws.
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