Who we are

The Growth team will be at the forefront of accelerating Mindbody's already promising trajectory by leading customer acquisition across our multiple lines of business. We operate as a two-sided platform with B2B partners who buy our digital solutions and B2C consumers who schedule their health and wellness appointments via our Marketplace. As a Digital Marketing Lead, you will manage paid acquisition channels to generate high-quality leads for our B2B Sales team and facilitate growth in app downloads, website visits, and consumer bookings for the B2C Mindbody Marketplace. 

About the right team member

The right team member will have a sharp analytical mindset, a passion for unlocking marketing innovation, and eagerness to master Growth Marketing skills and technologies. This role requires being proactive, demonstrating initiative, and the ability to thrive with limited guidance.  Seize the chance to be part of shaping Mindbody's digital presence for a rewarding learning experience. 

About the role

• Operationalize effective marketing campaigns that align with acquisition goals 
• Coordinate across B2B marketing, Revenue, and Product teams to achieve quarterly/yearly customer acquisition and retention needs
• Focus on the buyer’s journey and deploy the right programmatic and account-specific tactical efforts to deliver the right content in the right channel to the right prospect at the right time
• Collaborate globally to scale existing programs and pioneer new approaches through agile experimentation
• Rapidly test and validate new targeting and messaging enhancements across multiple paid acquisition channels, including SEM, Display, Paid Social, Affiliates, Video, and others
• Use data and dashboards to measure, forecast, and inform future tactics
• Continuously monitor and report the execution of plans and measure effectiveness
• Collaborate with the Product Marketing and Creative teams to deliver the most effective message to our target customers
• Partner with the Sales team to gather qualitative feedback on prospects and ensure that we are delivering high-quality leads
• Work with the Marketing Technology and Operations team to execute projects necessary for channel operation and measurement
• Other duties as assigned

Skills & experience

• Bachelor’s degree or equivalent experience
• 1-3 years of experience managing paid marketing channels, or transferrable experience in similarly quantitative fields like consulting/banking with an eagerness to learn 
• Native / bilingual proficiency in English
• Advanced knowledge of leading ad platforms (e.g., Google, Meta, Demandbase, etc.)
• Familiarity and a willingness to learn with other related marketing technologies (e.g., Salesforce, Google Analytics, Tealium, Marketo, etc.)
• Experience marketing SaaS products to large companies is a plus
• Demonstrated ability to work in rapid growth environments that require flexibility and continuous innovation
• Able to work autonomously with the ability to plan, execute and lead complex projects
• Excellent time management skills; hyper focused on time sensitive goals and priorities
• Proven ability in developing and executing pipeline-building marketing programs
• Strong verbal and written communicator
• Extremely organized with the ability to orchestrate multiple activities will deliverables in mind 
• Ability to learn quickly when facing new problems; relentless and versatile leader that can facilitate change
• Strong team player able to effectively drive collaboration, think and plan strategically with a bias toward execution

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