Voodoo is a tech company that creates mobile games and apps. With 7 billion downloads and over 150 million monthly active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta.
The company is one of the most impressive examples of hypergrowth in the ecosystem, having raised over $1B and backed by Goldman Sachs, Tencent, and GBL.
Voodoo is now a team of over 750 employees worldwide, we’re looking for talented individuals from across the globe to come and entertain the world with us.
Team
Our Growth team helps maximize the potential of each Voodoo product (games, apps) within the ecosystem. The team is split into several job expertise such as user acquisition, ad monetization, video ads, playable ads, and influencer marketers. Being part of the Growth Team at Voodoo requires a lot of operational excellence and creativity in order to constantly adapt ourselves to stay ahead of the rest of the market.
Role
Manage ad monetization strategy for different genres of apps (dating, social, shopping, etc)
Design and operate AdOps via major ad mediation platforms
Deeply analyze monetization performance and its impact on product performance to identify areas for improvement, including ad moderation
Run A/B tests to optimize monetization efforts: test from A to Z, analyze results, and leverage them
Setup and manage programmatic deals
Make recommendations to influence the product, create new ad placements, and optimize ad integrations to impact the LTV of users
Work hand-in-hand with the product team on managing ads and iAP/subscription revenue
Communicate with strategic partners & ad tech company contacts to build/maintain strong relationships
Liaise with our internal teams for tech-related topics: SDK integrations, data and dashboarding, automation needs
Profile
Experience in the ad monetization ecosystem, for a product non-related to a gaming app (news, dating, social, etc)
A solid understanding of the ad tech ecosystem: SSP, DSP, or Ad Exchange should sound familiar
Experience working on tools such as Google Ad Manager or Amazon Transparent Ad Marketplace
Data-driven and detail-oriented, with strong analytical and organization skills
Develop proactive and efficient responses to pressing issues and challenges
Advanced knowledge of Excel
Experience in statistical analysis tools is an advantage
