We are seeking a research-savvy, analytically minded Analyst to join our Business Analytics team for a 12 month Contract. This role is ideal for someone who is passionate about understanding fans, uncovering insights from data, and supporting business decision-making across marketing, ticketing and venue operations.

As an Analyst, you will help design and execute research initiatives, perform analysis using Python or R, and work closely with internal partners and external vendors. You will bring curiosity, storytelling, and technical rigor to every project — from building fan personas to supporting marketing campaign strategy to developing predictive models with the Data Science team.

Key Responsibilities

• Support the design and execution of primary research studies (e.g., surveys, interviews, focus groups) from end to end — including methodology design, instrument development, and vendor coordination.
• Analyze qualitative and quantitative data to generate meaningful fan insights.
• Build or refine personas, fan journeys, and audience segmentation frameworks using research and behavioral data.
• Prepare engaging presentations that communicate insights to stakeholders in Marketing, Sales, and Digital Labs.
• Analyze structured and unstructured data using Python or R including forecasting, regression, and clustering techniques.
• Write SQL queries to retrieve data from fan, ticketing, and marketing databases.
• Contribute to PowerBI or Databricks dashboards, models, and tools in collaboration with Business Intelligence and Data Science colleagues.
• Explore opportunities to scale insights by applying statistical techniques to enhance targeting, campaign effectiveness, and fan engagement strategies.
• Work closely with Marketing, Partnerships, Ticketing, Digital Labs, and external research vendors to meet shared business objectives.
• Act as a collaborative partner in brainstorming sessions, campaign planning, and brand strategy development.
• Translate findings into clear, concise narratives tailored for non-technical audiences.