As a marketplace leader, NBCUniversal Advertising Sales & Partnerships prides itself on its success in building solutions which have helped shape the industry. A critical piece of this strategy is maintaining a deep understanding of consumer perceptions and behaviors, and leveraging those insights and expertise to help our advertising clients meet their business objectives.

NBCUniversal is looking for an Analyst of Primary Research & Experimentation team to execute research studies in support of Ad Sales business, spanning NBCU's linear TV & digital platforms, including NBCU's premier streaming service, Peacock.

The Analyst will be a key position within the Insights & Measurement team, supporting the development and execution of primary research studies that will help guide key strategic decisions and positioning for the business. The scope of project topics will vary, but our Analyst will be keenly focused on driving audience intelligence around topics that orbit NBCUniversal's vast content library and advertising solutions.

Day to day, the Analyst will consult with internal stakeholders to determine key objectives for upcoming projects, help outline the right solution to solve these objectives, and manage project execution from design to vendor management and insights delivery. In this role, you will support the Manager of Primary Research & Experimentation and work with stakeholders across the sales organization including Category Strategy, Sales Enablement, Marketing and more.

The ideal candidate is a researcher ready to make an impact and help drive the development of proprietary insights. You should have experience with quantitative and qualitative primary research techniques, stewarding projects from design through delivery.

Duties and Responsibilities:

•  Serve as a resource on all things primary research to internal stakeholders and external advertiser clients
• Solve stakeholder problems by understanding their business objectives and crafting the best research design to help achieve these objectives
• Help design and manage qualitative and quantitative research initiatives, including developing research instruments, managing fielding, analyzing data, writing reports, etc.
• Leverage data to build a strong narrative through thoughtful and robust analysis, while also leveraging third party data to contextualize and amplify the learnings
• Work with and manage research vendors to ensure adherence to industry best practices, stated timelines, contracted deliverables and high data quality

What You Will Get From This Role

• Conduct world-class research: Contribute to building proprietary research and insights assets
• Drive impact: Play a critical role in delivering on a strategic goal for NBCU ad sales in 2026 and beyond
• Encouragement to Innovate: Permission to challenge convention and develop new solutions and leading business recommendations
• Expand your knowledge: Complement the research expertise you've already built, by exploring and introducing new methodologies and solutions
• Achieve career & professional growth: Access to resources to develop your career and professional management skills
• Work alongside a highly-performing Insights & Measurement team: You'll be joining a supportive team that is highly motivated and proud of what they do