We are looking for someone who :

• Full-Funnel Strategist: Understands how ads, store listings, and in-app messaging connect into one user journey.
• Deeply Analytical: Uses data to identify trends, optimize performance, and guide decisions.
• Cross-Functional Bridge-Builder: Collaborates seamlessly with marketers, product managers, and CRM specialists.
• User-Obsessed: Constantly focused on reducing friction and creating more value for users.
• Sports Enthusiast: Passion for sports, especially soccer, is a big plus.

Professional Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 3+ years’ experience in app, mobile, or product marketing for consumer-facing apps.
• Hands-on expertise in App Store Optimization (ASO) for Google Play.
• Proficiency with MMPs (AppsFlyer, Adjust, Branch) and analytics platforms (Firebase, Amplitude).
• Strong analytical and communication skills in Portuguese and English.

What you'll be doing:

• App Marketing Strategy: Define and execute the end-to-end marketing roadmap to drive growth and retention.
• App Store Optimization (ASO): Lead ASO efforts for Google Play, optimizing keywords, creatives, and listings to maximize discovery and installs.
• Acquisition & Campaign Management: Partner with Paid Media to optimize acquisition campaigns (Google App Campaigns, Meta, etc.), ensuring efficient, high-quality user growth.
• Engagement & Retention: Work with CRM and Product to refine onboarding, push, and in-app messaging strategies that increase engagement and reduce churn.
• Performance Measurement: Track and report on app metrics (LTV, DAU/MAU, retention, churn), providing clear insights to stakeholders.
• Continuous Experimentation: Drive a culture of testing across the funnel — from store listings to engagement tactics — to unlock new growth opportunities.