About the Role

As our ASO Specialist and owner of App Store Optimization across Fortis's portfolio for a 6-month contract term, you'll drive how our games show up across the App Store and Google Play, influencing everything from first impression to install. Working across titles in soft launch and global launch, you'll combine creativity, experimentation, player insight, and performance thinking to improve how players find, understand, and engage with our games.

This is a hands-on role with meaningful ownership from day one. You'll build and evolve experimentation frameworks, test new ideas, and partner closely with product, marketing, creative, and game teams to improve store performance across the portfolio — stepping in to run ASO execution while the Product Marketing team scales the function. From icons, screenshots, videos, and copy to keyword strategy and custom store experiences, you'll help shape the moments that connect players with our games.

We're looking for someone who enjoys turning signals into action, challenges assumptions through testing, and can be effective from day one — this role needs minimal ramp-up given the contract term.

What you'll achieve

• As ASO Specialist, you will own ASO execution across the Fortis portfolio for the contract term, including keyword strategy and metadata optimization
• Build and run custom store experiences using Custom Product Pages (CPPs) and Custom Store Listings (CSLs)
• Run A/B tests on store assets — icons, screenshots, video, copy — and translate results into next steps
• Improve conversion rate across multiple titles simultaneously through structured experimentation
• Integrate AI-driven workflows into ASO execution for keyword optimization, competitive analysis, and experimentation
• Partner with UA, Creative, and Product Marketing to align store strategy with acquisition and positioning
• Connect ASO decisions to broader growth strategy — not treat store performance as a standalone metric
• Contribute from week one — minimal ramp-up expected given the contract term

What you'll need to be successful

• Cross-platform ASO fluency across App Store and Google Play is essential
• Hands-on experience managing ASO for mobile apps or games, including CPPs and CSLs — non-negotiable
• Proven track record in managing ASO across multiple products simultaneously
• Specific, measurable conversion rate improvement examples — not just "ran tests"
• Fluency running experiments from hypothesis to execution to analysis, not playbook-dependent
• Active AI fluency in day-to-day ASO workflows — repeatable use of AI tools for keyword clustering, competitive analysis, or A/B test reporting, not occasional use
• Analytical and creative hybrid — reads performance data and translates it into creative direction
• Background in mobile gaming or large-scale app ecosystems; CET (timezone) overlap strongly preferred for day-to-day collaboration