About the role 

As a Lead Graphic Designer/Illustrator at Fortis, you will drive the visual quality and creative direction of our marketing and user acquisition efforts, shaping how players discover and connect with our games.

Your focus will be on translating strategy, gameplay features, audience insights, and performance data into compelling visual systems and high-impact creative. You will lead by example through strong execution while guiding other designers and elevating the overall quality and effectiveness of our creative output.

You will work closely with creative strategists, producers, and marketing partners to ensure all visual assets are aligned with campaign goals, optimized for performance, and executed at a high standard. You will also drive continuous improvement through research, creative experimentation, and the integration of new tools and workflows, including the use of generative AI in day-to-day design processes.

In this role, you will not only use AI tools in your own day-to-day design process, but also help shape best practices for how AI is applied across creative development in a way that is efficient, high quality, brand-aligned, and responsible.

What you will achieve

• Lead the creation of high-quality, performance-driven visual assets for user acquisition campaigns, social media, and store presence, setting a high bar for craft and effectiveness
• Translate creative strategy, gameplay features, and player motivations into compelling visual directions and scalable design systems
• Drive ongoing research on competitor creatives, market trends, player behavior, and platform best practices, turning insights into actionable creative opportunities
• Define and guide creative exploration, generating strong visual concepts and multiple variations to support testing frameworks and campaign iteration
• Use performance data and creative insights to inform design decisions, proactively identifying opportunities to improve engagement and conversion
• Establish and uphold visual quality standards across all outputs, ensuring consistency, clarity, and strong brand alignment
• Collaborate closely with creative strategists, producers, and cross-functional partners to align creative direction with business and campaign goals
• Provide clear, structured, and actionable feedback to designers and external partners, supporting their growth and improving overall team output
• Balance speed, quality, and volume across multiple initiatives, ensuring efficient workflows and timely delivery in a fast-paced environment
• Integrate generative AI tools into daily workflows, driving innovation in ideation, production, and iteration while improving team efficiency
• Stay ahead of emerging creative formats, tools, and technologies, bringing forward new approaches that differentiate our campaigns
• Mentor and support other designers, fostering a culture of ownership, collaboration, and continuous improvement

What you will need to be successful 

• 6+ years of experience in graphic design, performance creative, or marketing design roles, with demonstrated leadership or ownership of creative output
• Strong portfolio showcasing high-performing creative across digital formats (ads, store assets, social, etc.)
• Proven ability to translate insights and strategy into effective visual direction
• Experience guiding other designers and providing constructive, actionable feedback
• Strong understanding of performance marketing principles and creative testing methodologies
• Excellent communication, organizational, and stakeholder management skills
• Ability to operate autonomously and drive initiatives from concept to execution
• Deep understanding of design fundamentals and best practices across platforms
• Experience in gaming, mobile, or performance-driven environments is highly valued
• Proficiency in industry-standard design tools
• Familiarity with motion graphics or 3D design tools is a plus
• Hands-on experience using generative AI tools as part of daily creative workflows