Brand Communications Director
Brodie Rec. League™

Type: Full-Time | Permanent
Location: Toronto, ON
Salary: $90,000 – $120,000 CAD annually
Reports to: COO

COMPANY OVERVIEW
50,000+ athletes. 22+ markets. 600+ weekly games. Two countries. One mission: prove that athletic dreams don't have expiration dates.

Brodie League is more than a basketball league—it’s a community. As one of North America’s fastest-growing sports brands, Brodie League is redefining adult recreational basketball by delivering an elevated, professional-quality experience rooted in culture, competition, and community. Our mission is to make every league night the best night of the week for our athletes.

ROLE OVERVIEW
The Brand Communications Director is the architect of Brodie's corporate voice & strategic narrative across earned, owned & paid channels. Reporting to Shane Stirling, Executive Creative Director, you'll serve as the primary liaison between Brodie & external media, managing all aspects of corporate communications, public relations & branded content distribution. You'll translate our creative conviction into authoritative communication—building newsletter strategy, daily email engagement, PR infrastructure, media relations & LinkedIn presence that positions Brodie as the primary source in adult basketball culture.

This is our Clair Rankin role: someone who can operate with equal fluency in boardrooms & culture, turning what happens on the court into stories that drive business outcomes.

CORE RESPONSIBILITIES

Strategic Communications Leadership
• Own Brodie League’s integrated communications strategy aligned with business objectives and brand positioning
• Lead communications planning for major announcements including launches, partnerships, expansions, executive appointments, and milestones
• Build and manage an annual communications calendar aligned with marketing and business development initiatives
• Manage communications budget, agency partners, and vendors
• Provide strategic counsel to the CEO, COO, and Executive Creative Director on messaging, positioning, and timing
• Monitor industry trends, cultural moments, and competitive landscape to identify proactive story opportunities
• Develop crisis communications protocols and act as primary contact during sensitive situations

Media Relations & Earned Coverage
• Build and maintain relationships with national and regional media across sports, business, culture, and lifestyle
• Develop targeted media lists and proactively pitch tier-1 and trade publications
• Serve as primary media contact and spokesperson liaison
• Secure high-impact earned media placements that drive brand awareness, partnership opportunities, and investor interest
• Plan and execute press events, interviews, and media briefings
• Track and report on earned media performance, sentiment, and share of voice

Corporate & Executive Communications
• Position the CEO and leadership team as thought leaders through bylines, speaking engagements, and media features
• Develop executive communications including speeches, talking points, Q&A documents, and briefing materials
• Draft and distribute press releases, official statements, and corporate announcements
• Maintain corporate fact sheets, executive bios, and boilerplate language

Owned Media & Content
• Launch and manage the Brodie League newsletter as a premier basketball culture publication
• Develop daily email communication strategy to drive engagement, retention, and conversion
• Create long-form content including case studies, industry reports, and thought leadership
• Oversee corporate blog, LinkedIn, and owned channels with consistent voice and narrative
• Measure content performance through engagement metrics and subscriber growth

Brand Messaging & Voice
• Develop and maintain messaging architecture for athletes, partners, investors, media, and community
• Create corporate communications guidelines to ensure consistency and authenticity
• Translate cultural credibility into corporate language without losing Brodie League’s edge
• Ensure all communications reinforce Brodie League’s category leadership

Partnership & Investor Communications
• Support partnership announcements, case studies, and co-branded storytelling
• Translate cultural momentum into investor-ready narratives and proof points
• Support fundraising, investor updates, and board communications

Social & Digital Communications
• Build Brodie League’s LinkedIn into a destination for basketball industry insight and business storytelling
• Develop executive social strategy for leadership
• Create B2B content that generates partnership and investor interest
• Monitor sentiment and provide reputation management guidance

Requirements

• 7-10 years of progressive experience in corporate communications, public relations, or brand journalism
• Proven track record securing earned media in tier-1 national and trade publications
• Demonstrated success building communications functions or brands from zero to one
• Exceptional writing and editing skills across press, executive, long-form, and social formats
• Strong understanding of sports, business, culture, and lifestyle media landscapes
• Experience managing crisis communications and sensitive corporate matters
• Strong project management and cross-functional collaboration skills
• 5 days in office at our Toronto HQ - Brodie League has thrived due to a culture of collaboration and teamwork in office

NICE TO HAVES
• Experience at Nike, Adidas, Red Bull, Lululemon or similar brands that operate at intersection of culture & commerce
• Agency background (sports marketing PR, corporate communications, brand strategy)
• Track record launching successful owned media properties (newsletters, podcasts, content platforms)
• Executive communications or CEO/C-suite positioning experience
• Familiarity with investor relations & fundraising communications
• Existing relationships with sports business media (Sports Business Journal, Sportico, Front Office Sports)

COMPENSATION DISCLOSURE
The expected annual compensation range for this role is between $90,000 and $120,000 CAD. Compensation is based on skills, experience, qualifications, internal equity, and business needs. The compensation range may be adjusted in the future.

WHY JOIN BRODIE LEAGUE
• Comprehensive health and wellness plan
• Access to a yearly Brodie takeover of the Toronto Raptors court
• Significant growth and mentorship opportunities
• Professional development budget
• League membership and free play across 22+ markets

Details regarding our full benefits package will be provided during the interview process.

ARTIFICIAL INTELLIGENCE DISCLOSURE
Artificial intelligence may be used in the recruitment and selection process, including to screen, assess, or evaluate applicants.

COMMITMENT TO INCLUSION
We know through experience that different ideas, perspectives, and backgrounds foster stronger and more creative work. We strive to create workplaces that reflect the communities we serve and where everyone feels empowered to bring their full, authentic selves to work.