Type: Full-time

Location: Based in your launch market (Atlanta) · in-market presence required, including evenings and weekend

Territory: Greater Atlanta Area

Salary: $60,000 - $72,000 USD base + uncapped commission (~$500 per team signed)

Reports To: Sr. Director of Growth

COMPANY OVERVIEW

50,000 athletes. 20+ locations. Millions of views.

Brodie League is more than a basketball league, it’s a community. As one of North America’s fastest-growing sports brands, Brodie League is redefining adult recreational basketball by delivering an elevated, professional-quality experience rooted in culture, competition, and community. Our mission is to make every league night the best night of the week for our athletes.

ROLE OVERVIEW

As a City Launcher, you plant the flag. You open your market end to end - securing the facility, recruiting founding captains and free agents, building the local buzz, and running the launch season. And then you stay. You are the face of Brodie in your city: at every game night, at open runs, in the group chats, known by name by the captains and players who make the league what it is.

This is not a hand-it-off-and-move-on role. You validate the market, prove the model, and grow it season over season - then add cities to your territory as your track record earns them. Performance bonuses are tied to how successful each season is. You will work closely with leadership across operations, growth, brand, and people, and help build the repeatable launch playbook every future Brodie city will run on.

This role is ideal for someone who:

• Wants to own a city rather than a line on a territory spreadsheet.

• Can sell end to end, from a cold call with a gym owner to a handshake with a founding captain.

• Is plugged into local basketball - parks, programs, coaches, run culture, etc.

• Is energized by fast-moving startup environments.

• Wants a real path to running multiple cities, a state, or a country as we grow.

• Is excited to help shape a category-defining brand.

CORE RESPONSIBILITIES

Launch the Market

• Own the full launch cycle in your market, from first cold outreach through to a sold-out opening night.

• Identify gyms and facilities within your territory, then negotiate and lock in the right venue.

• Build relationships with gym owners, local businesses, brands, community organizations, and strategic partners.

• Recruit and secure a minimum of 24 founding captains per league, plus a healthy pool of free agents, to establish strong early community engagement and league success.

• Manage your location’s social page in the lead-up to launch - building the following, the anticipation, and the local waitlist before night one.

• Develop outbound strategies across email, phone, LinkedIn, DMs, networking, & events.

• Validate the market with real numbers - demand, pricing, fill rate, waitlist - so leadership can decide where Brodie goes next.

Recruit Captains, Teams & Free Agents

• Tap into local basketball programs, coaches, high schools and colleges, rec centres, parks, open gyms, community centres, barbershops, and small businesses to source captains and teams.

• Host open runs that turn curious players into free agents, free agents into teams, and teams into returning captains.

• Promote and drive the referral program so captains and players become your largest recruiting channel.

• Recruit and place free agents onto teams so nobody who wants to play gets left out.

• Show up where the game already lives - leagues, tournaments, pickup, and local events - and bring Brodie into those rooms.

• Track pipeline activity and performance metrics in CRM so recruitment is forecastable, not lucky.

Own the Season and the Community

• Attend game nights in your market. You are the face of Brodie in your city.

• Build genuine relationships with captains and players to drive retention and season-over-season re-registration.

• Build relationships with fans, families, and spectators so game night becomes a community rather than a booking.

• Monitor the health of your league in-season - retention, team count, waitlist, feedback.

• Partner closely with Operations on game-night execution while retaining ownership of growth, revenue, and community in your market.

• Earn the right to expand: stabilize your market, then help launch and oversee adjacent cities as your territory grows.

Build the Playbook and Represent the Brand

• Help create the repeatable launch playbook, outreach cadences, and grassroots recruitment strategies every future Brodie city will use.

• Continuously test and improve messaging, outreach, and conversion strategies.

• Contribute ideas around positioning, packaging, pricing, and go-to-market strategy.

• Act as an ambassador for Brodie within your community and build authentic relationships that align with Brodie’s culture and energy.

• Bring a high-energy, people-first presence to every interaction.

Requirements

• 3+ years of experience in sales, partnerships, community management, or growth.

• Strong outbound and relationship-building skills, and comfort generating your own pipeline from a standing start.

• Experience managing conversations from first touch through close.

• Strong communication and presentation skills - equally credible with a facility owner and with a group of players in a gym.

• Highly self-motivated and comfortable operating autonomously.

• Ability to thrive in fast-paced, evolving environments.

• Real passion and expertise for basketball, sports culture, and community.

• Technologically savvy - tech fuels our growth, you need to have strong tech acumen.

• Based in your launch market, with travel across your territory as it expands.

• Availability on evenings and weekends.

Nice to Have

• An existing network in the local basketball community - programs, coaches, parks, run groups, or tournaments.

• Experience in startup or high-growth environments.

• Background in sports, events, hospitality, fitness, lifestyle, or entertainment industries.

• Experience running social media for a local brand, venue, team, or community.

• Experience building or improving sales and go-to-market processes.

• Familiarity with CRM and pipeline management systems (i.e. HubSpot, etc.).

• Experience selling partnerships, sponsorships, memberships, or experiential products/services.

• Experience managing people, a venue, or a location

COMPENSATION DISCLOSURE

The total target cash compensation for this role is $60,000 - $72,000 USD base salary plus uncapped commission (approximately $500 per team signed). Compensation is based on skills, experience, qualifications, internal equity, and business needs. The compensation range may be adjusted in the future.

WHY JOIN BRODIE LEAGUE

• Highly competitive pay and uncapped commision

• Significant growth & mentorship opportunities

• Professional development budget

• Play Brodie League for free

• Opportunity to work for an organization at the intersection of sports, fashion, & tech

ARTIFICIAL INTELLIGENCE DISCLOSURE

Artificial intelligence may be used in the recruitment and selection process, including to screen, assess, or evaluate applicants.

POSITION STATUS

This job posting is for a new position at Brodie League