Content Optimisation Manager

San Mateo, CA (collab/hybrid) 

Role overview:

The Content Optimisation team helps drive value by delivering curated, relevant, and optimised Storefronts for the players. As a Content Optimisation Manager, you will be responsible for managing day-to-day merchandising of a variety of Store priorities, with a focus on live services, whilst also overseeing strategic projects designed to further enhance the customer experience and deliver on key Store performance metrics. The role requires close collaboration with a range of global stakeholders, with a focus on advancing Store performance through campaign merchandising, data-driven experimentation and on-going optimisations.

What you’ll be doing:

• Planning and optimising Store priorities and promotions shared by the Digital Game Monetisation and Planning & Proposition Teams, creating engaging experiences and content across consoles, web and app.

• Leading on the merchandising of live services and subscription campaigns, managing the strategy across all Store placements and platforms.

• Developing experiments for areas of ownership to drive positive impact to our customer and the business, leading from ideation to sharing results and implementing changes in strategy.

• Reviewing performance data on a daily, weekly and monthly cadence and using it inform decisions, turning it into action to effectively optimise and trade the Store.

• Developing and adhering to best practices and processes with wider Store teams, identifying and implementing efficiencies, striving for continuous improvement.

• Collaborate with Product teams to help shape and develop the technology roadmap to aid content optimisation and overall merchandising functionality.

• *Establish yourself as a key point of contact for the Content Optimisation Team in the US.

What we’re looking for:

• 7+ years’ experience in a global direct-to-consumer digital or e-commerce business, with knowledge of games monetization and live services.

• Experience developing hypotheses and running A/B and multi-variant testing, using results to drive improvements.

• Ability to use Adobe Analytics, DOMO or similar data tools with experience analysing customer data to identify trends, preferences and opportunities.

• Customer first mindset, prioritising customer needs, experience and personalisation.

• Process-driven with good attention to detail and a pragmatic approach to problem resolution.

• Demonstrated interest in Artificial Intelligence (AI) technologies, with a curiosity to explore how they can be applied to solve challenges and enhance business outcomes.

• Demonstrated ability to work collaboratively across different global functions and teams.

• Strong interpersonal and time management skills.

• Bachelor's degree in related field (or relative qualification standard).

• A passion for the games industry and gaming is desired.  

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