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, Germany

Who are we and why should you join us?

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service – providing affordable and convenient therapy in 210 countries and over 60 languages across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.

As an Country Marketing Manager (DACH) at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We seriously invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand.

At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way.

What are we looking for?

BetterHelp is looking for a Country Marketing Manager (DACH) to develop and execute go-to-market and launch strategies, managing above-the-line channels to build awareness and favorability in the DACH region. This role includes reviewing translations of client acquisition creatives across all channels, including Paid Search, Facebook, TikTok, TV, Podcast, and Radio, as well as user-facing communications such as emails for both clients and therapists. This person will identify and onboard local marketing partners to acquire customers and build trust, while compiling market and consumer insights to better inform product positioning.

What will you do?

Go to market and launch strategy
Manage above the line channels to build awareness and favorability
Review translations of client acquisition creatives across all channels including Paid Search, Facebook, TikTok, TV, Podcast, and Radio
Review translations of client and therapist user experience, emails, and other user-facing communications
Identify and onboard local marketing partners to acquire customers and build trust
Compile market and consumer insights to better inform product positioning

What will you NOT do?

You will NOT worry about funding. We have startup DNA, but we're fully backed and funded by our parent company, Teladoc Health.
You will NOT be confined to your "job". We believe in nurturing employees’ interests and passions – even if some of them lie outside of your core responsibilities.
You will NOT be bogged down by office politics, egos, or bad attitudes. Only positive, pleasure-to-work-with people are allowed here!
You will NOT get burned out. We work hard, but we also believe in maintaining sustainable work/life balance. Seriously.
You will NOT have to wonder why you’re doing the work you’re doing. Our day-to-day operations translate into people getting the help they need.

Can I work remotely?

Yes. We operate in Pacific Time and candidates in any time zone are welcome to apply. We also ask our employees to travel to our Mountain View, CA office up to three times per year and to one company offsite to collaborate in person in order to build better working relationships and experience our in-office culture. Travel expenses will be covered and reasonable accommodations will be made for those under unique circumstances who cannot travel.

Requirements

5+ years consumer marketing experience
Familiarity with subscription businesses a plus

Benefits

This is a remote contract position.
The chance to build something that changes lives – and that people love
Free BetterHelp accounts for all team members
An awesome community of co-workers

At BetterHelp we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status.

Estimated Salary range:

Our salary intelligence, powered by our AI algorithms, has calculated an estimated range for this position between $60,000 - $85,000 . Please note that the actual salary for this position may vary, as it is dependent on various factors including but not limited to experience, location, and market dynamics.

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