About AllTrails
AllTrails is the world’s most popular and trusted platform for outdoor exploration. We connect people to the outdoors, help them discover new places, and elevate their experiences on the trail. With the most comprehensive collection of trails in the world, AllTrails supports inclusive access to nature for a global community of millions of trailgoers. Every day, we solve incredibly hard problems to get more people outside, for their wellbeing and the collective care of the natural world. Join us!
This is a U.S.-based remote position. San Francisco Bay Area employees are highly encouraged to come into the office one day a week.
Creative Lead, Design
We’re looking for a Creative Lead - Design who can set the tone for what brand design and creative development looks like at AllTrails. This role is equal parts maker and mentor: someone who executes creative with impeccable craft and insight, while also inspiring and elevating the team around them. You’ll lead by example—producing best-in-class brand creative and campaigns that resonate strongly with our audience, all while building a team culture of creativity and meticulous execution.
What You’ll Be Doing: Act as a Creative Leader on the Brand Design team, setting an example, continually raising the bar while generating original and highly crafted creative that is grounded in thoughtful insightsConcept and execute global integrated campaigns across various channels and surfaces including digital, social, lifecycle, OOH, film, experiential, and in-productLead the creation of new evergreen brand assets, including stylistic elements, illustration, photography, video, motion, and audioPartner with Design Leadership to push the continual development and evolution of the AllTrails visual brand, defining how we show up in the world at scaleWork in collaboration with Creative Leadership, marketing leads, and cross-functional stakeholders to create campaigns that build love for the AllTrails brand and productMake design decisions confidently and quickly, ensuring they are based on a deep understanding of the project's goals, audience insight, and business contextLead design exercises, workshops, and drive internal alignment on principles and ideas that elevate brand design at AllTrailsThink deeply about and research business problems to develop core creative ideas that translate into successful executionsFoster a respectful and collaborative environment that cultivates a culture of creativityRequirements: Minimum of 6 years of relevant experience leading global brand campaigns, in either an agency or in-house studio setting, preferably for a SasS company, app, or digital productExperience leading projects in a senior creative role such as a Design Lead, Art Director, or Senior DesignerExtensive experience concepting and designing compelling creative across multiple mediums, formats, environments, and surfacesFlawless execution of the core fundamentals of visual design, including typography, layout, color, form, and compositionOutstanding portfolio demonstrating highly crafted design work and demonstrated success in building unique and interesting creative that resonates deeply with audiencesStrong communication and presentation skills, with the ability to effectively articulate and sell creative decisions, as well as manage feedback from stakeholdersExceptional conceptual and brainstorming skills, with a preference for a blue-sky, out-of-the-box approach to idea generationStrong critical thinking skills, with the ability to self-edit, iterate, test ideas, and bring constructive feedback to work across the creative teamExtensive experience collaborating with copywriters, designers, and marketing strategists to develop campaigns and brand storytellingExperience at a fast-paced remote-first company where autonomy and proactiveness are key contributors to success High taste level, and a deep knowledge of the current and historic creative landscape, with a solid understanding of design trends and cultureA deep knowledge of Figma, Adobe CC, and other creative platforms and toolsStrong grasp of design systems and how to deploy flawless creative at scaleEmpathy for the customer and for individuals on a creative teamAI Native: You naturally incorporate AI tools to enhance your work. You’re comfortable writing prompts, evaluating AI outputs, and enjoy experimenting with new ways to boost creativity, productivity, and decision-makingNature celebrates you just the way you are and so do we! At AllTrails we’re passionate about nurturing an inclusive workplace that values diversity. It’s no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We’re focused on creating an environment where everyone can do their best work and thrive.
AllTrails participates in the E-Verify program for all remote locations.
