Join us in reshaping the future of golf! With a team of over 85 passionate people, we're dedicated to our mission in revolutionizing the golf industry one swing at a time. Our international marketing team, based in Munich, is seeking a motivated CRM Manager (m/f/x) to become part of our company in a dynamic and innovative environment. Ready to embrace your Vice?

• Campaign Management: Plan, execute, and optimize email, SMS, and direct mail campaigns to drive engagement and conversions. 
• Marketing Automation: Design and manage behavioral-triggered campaigns to enhance customer retention and experience.
• Subscriber Growth & Segmentation: Develop and implement strategies to acquire high-quality email and SMS subscribers, optimizing sign-up flows and lead magnets.
• Personalization: Implement advanced personalization techniques to increase customer lifetime value and reduce repurchase time.
• A/B Testing & Optimization: Conduct regular A/B tests across CRM channels, using insights to refine messaging, targeting, and design.
• Data-Driven Strategy: Design and execute data-backed CRM campaigns that align with business objectives and customer insights to maximize revenue.
• Innovation & Best Practices: Stay ahead of CRM trends and explore new opportunities across various CRM channels and emerging technologies to drive customer engagement and retention.
• Cross-Team Collaboration: Work with Creative, IT, e-commerce, Marketing, and other teams to ensure alignment across channels.

• 2–3 years of CRM experience in B2C ecommerce, with a proven track record of driving measurable growth.
• Expertise in Klaviyo preferred (or experience with CRM platforms like Salesforce, Emarsys, HubSpot, Mailchimp, or similar).
• Experience in marketing to a US audience is a plus.
• Strong analytical mindset, confident in using data to optimize campaigns and solve problems.
• Excellent communication skills in English (German is a plus, but not required).
• Experience with AI tools and Shopify to enhance automation and personalization.
• Hands-on approach with the ability to execute campaigns from concept to completion, delivering measurable impact.
• Interest in golf and understanding of the sport's community is a plus, but not required.

• We embrace diversity and innovation – our motley team comes from all backgrounds and perspectives, united by fresh and bold ideas.
• Taking ownership from day one – our ambitious vision relies on every individual stepping up to bring Vice Golf to the next level.
• Make your work hours fit your life – flexible work arrangements and remote work options cater to your work-life balance.
• Grow with us – we place great emphasis on your personal development, where you benefit from not only regular performance feedback but also an annual training budget.
• Escape the routine – within the EU, you’re free to choose your workspace for two weeks a year.
• Stay active – we’re invested in your well-being, subsidizing EGYM Wellpass so you can train for only €30 a month.
• Enjoy! – get a delicious lunch with Wolt every week for free, our way of helping you save while savoring.
• Secure your (far) future – while retirement might seem distant to you, we’ve got you covered with options to enroll in our corporate pension plan.
• Work hard play hard – work on your golf skills and refine your swing on the state-of-the-art golf simulator and putting green in our office.
• Enjoy the open bar – have some Afterwork drinks on our rooftop while enjoying the view of the Alps.