The NFL Marketing Strategy and Science (MS&S) team sits at the center of NFL’s marketing organization driving the overall strategy, planning, and performance efforts. The Consumer Media group within the MS&S team serves as the NFL’s Media Planning & Activation Center of Excellence. The team manages all paid, owned and partner media assets to drive maximum performance effectiveness & efficiency.

We are seeking a Digital Media Activation Associate to help plan, implement and track our digital media activity across all campaigns. 

Responsibilities

• Serve as in-house digital media buyer for any/all media buys managed internally

• Develop tactical channel plans leveraging ad inventory from the NFL’s owned channels (NFL.com, NFL app) and digital partner inventory (OTT, social platforms & display partners) across NFL business priorities

• Develop, schedule, and traffic the NFL.com marketing/house display and pre-roll banner campaign insertion orders
• Manage the scheduling and trafficking process for NFL partner digital media inventory including OTT and display partners

• Manage the documentation & reporting tied to media inventory management (weighting, flighting, targeting, etc)
• Manage workflow and communication with internal stakeholders & external partners to ensure  deadlines are efficiently and consistently met
• Partner with Media Strategy team and other channel owners to ensure owed and partner inventory is leveraged holistically with any/all other inventory and aligned to Marketing priorities
• Partner with Performance Marketing team and agency partners to ensure best-in-class targeting, personalization, and measurement of all digital inventory
• Aid in the management/oversight of media agency led media buys, ensuring executional excellence

Required Qualifications

• Bachelor’s degree
• 5+ years of relevant media buying experience
• Proven record of executing successful paid social campaigns driving positive business results
• Strong knowledge and hands on experience working in social ad platforms
• Experience in managing biddable media buys outside of social is preferred
• International media buying experience a plus

Other Key Attributes / Characteristics

• Obsessed with driving results
• Close attention to detail
• Flexibility to adjust in an ever-changing media and sports landscape
• A strong interest in media and how fans interact with it

Travel

• Limited to no travel required

Terms / Expected Hours of Work

• 40 hours/week
• Some weekend & night work required during the season

Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.