The Director, Commercial Insights & Innovation leads Learfield's Commercial Insights function across both Local/property support and Corporate/National Sales while also advancing the company's enterprise commercial intelligence and innovation agenda. This leader sets priorities for the Insights team, develops talent, and ensures research, proprietary data, survey findings, category intelligence, and marketplace signals translate into clear commercial implications that strengthen selling and inform business decisions. Beyond leading the Insights function, this role connects what Learfield is learning to what the company should do next - identifying where demand is evolving, spotting commercial whitespace, and helping turn the strongest opportunities into new products, assets, programs, pilots, and scalable enterprise offerings. Essential Duties & Responsibilities: 1.

Learfield has a clear, differentiated point of view on brand demand, consumer behavior, category opportunity, and the evolving sports marketplace. A visible pipeline of new commercial opportunities is generated and prioritized, with the strongest ideas advancing into pilots and scalable enterprise offerings. Insights, Inventory, Brand Strategy, Valuation, Measurement, RP&A, and Sales operate as a more connected commercial development system. Experience &

10+ years of experience in commercial insights, sponsorship strategy, sports business, brand strategy, commercial innovation, consulting, partnership development, consumer insights, or a related commercial leadership field. Strong understanding of how brands evaluate sponsorship opportunities and how sports properties create, package, value, and commercialize assets. Demonstrated ability to synthesize complex research, data, and marketplace signals into clear strategic recommendations and business actions. Track record of identifying market opportunities and translating ideas into products, programs, pilots, or other commercially viable offerings. Demonstrated ability to move from an initial opportunity or insight to a clearly defined, market-ready offering that a sales organization can understand and sell. Strong business and financial acumen, including the ability to assess commercial potential, scalability, feasibility, and business tradeoffs. Exceptional executive communication, presentation, and storytelling skills, with the ability to influence senior leaders and stakeholders across functions. Proven ability to lead complex cross-functional initiatives and mobilize stakeholders without direct authority. Strong external orientation and intellectual curiosity, with an interest in emerging trends across sports, entertainment, technology, media, and adjacent industries.

Experience developing scalable sponsorship products, media or digital offerings, premium experiences, hospitality programs, or other repeatable commercial solutions.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave

**🎁 Benefits & Perks

benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions. Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans.

The company strives each day to deliver the mission statement and embody the

🎯 core values that make Learfield an exciting place to work.

🎯 Our Mission Powering the connection of fans to the brands and experiences they love. Our Core Values Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun