The Director, Communications - Flag Football will lead the strategy to grow the sport’s awareness, credibility, and participation in the U.S. and internationally, supporting the broader flag ecosystem and the NFL’s leadership through NFL FLAG. This role sets the narrative for flag football—elevating access, inclusion, and pathways—while aligning internal and external partners to deliver compelling stories with measurable impact.
The Director will drive integrated media, content, and thought-leadership programs across youth, scholastic, community, and elite moments like the upcoming LA28 Olympic Games; amplify flag programs and partnerships; and integrate flag football into NFL tentpoles and flag-specific events.
Responsibilities:
- Design and own an integrated, multi-year communications plan that advances flag football growth at all levels in the U.S. and abroad; align messages, moments, and metrics across stakeholders.
- Lead storytelling and media strategy tied to LA28 and develop a roadmap that supports continued Olympic inclusion at Brisbane 2032.
- Build a communications/advocacy toolkit to support National Federation of State High School Associations/state association sanctioning efforts; coordinate state-by-state announcement and amplification plans.
- Drive press strategy across national, local, youth/scholastic, community, lifestyle, and international outlets; translate participation data and safety/skill benefits into human stories.
- Collaborate across Football Operations, International, Marketing/Social, Player Engagement, and Legends; engage external partners (federations/governing bodies, state associations, school systems, parks & rec, community orgs).
- Lead communications for flag-specific showcases/championships across the ecosystem and, where appropriate, integrate flag stories into NFL tentpoles (e.g., Draft, Pro Bowl Games, International Games).
- Create message guides and assets for clubs, leagues, schools, and partners, steward consistent terminology in line with the league style guide.
- Define KPIs and report progress.
- Maintain talking points, holding statements, and Q&As for flag-related issues in scholastic and community environments.
Required Qualifications:
- Bachelor's degree in a Communications or related field.
- Minimum 10 years in communications/PR (sports, youth/scholastic, community, or brand preferred).
- Proven success building growth-focused comms strategies with measurable outcomes.
- Strong media relationships and excellence in narrative development and spokesperson preparation.
- Experience running on-site media ops at major events and managing cross-functional teams/agencies.
- Data storytelling skills; ability to turn insights into simple, human stories.
- Sound judgment and comfort in fast-paced, high-visibility environments.
Preferred Qualifications:
- Passion for youth sports participation, access, and inclusion; familiarity with scholastic/community programming.
- Global mindset and experience supporting international storytelling.
- Collaborative, organized, and calm under pressure.
Other Key Attributes / Talent Characteristics:
- Works well with others.
- Remains calm in the face of adversity.
- A problem solver.
- Motivates others to succeed and innovate.
- Supports the growth and development of others.
Travel:
- On-site presence as needed at NFL tentpole events, FLAG specific events and activations throughout the season.
Terms /Expected Hours of Work:
- NFL employees are required to work a minimum of 40 hours per week onsite, five days per week in our League office in NYC.
Salary / Pay Range
This posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials, or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.
NO RELOCATION ASSISTANCE WILL BE PROVIDED.
The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.
WHO WE ARE:
NFL Core Values:
- Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
- Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
- Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
- Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
NFL Leadership Attributes:
- Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
- Execute: We take action with precision, delivering results that drive our goals forward.
- Inspire: We motivate others through vision, energy, and a commitment to excellence.
- Live Our Values: We embody our core principles in every decision and action.
- Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
- Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact
WHO YOU ARE:
Talent Attributes: What we expect for our employees:
- Embody an enthusiastic, proactive can-do attitude
- Embrace grit, free from ego or entitlement
- Excel as a relationship builder, with the ability to influence
- Eager learner, driven by passion rather than just ambition
- Encompasses an incredible work ethic with an agile mindset
