Merch has deep meaning within the [solidcore] community. When our clients go viral posting reactions to earning the Solidays mock neck, or show up to class repping [solidcore] gear, it's a signal: the appetite for this brand extends well beyond the studio. We've built something people genuinely want to wear and be associated with, and now we're ready to meet that demand in a bigger, more intentional way.

We're looking for a Director of Retail to lead that next chapter. You'll own the P&L, shape the product assortment strategy, select and build out the platform, and develop the vendor ecosystem, translating the energy and loyalty of the [solidcore] community into a retail experience that's as premium and desirable as the workout itself.

This role sits within the Brand team and reports directly to the SVP of Brand.

Merch has deep meaning within the [solidcore] community. When our clients go viral posting reactions to earning the Solidays mock neck, or show up to class repping [solidcore] gear, it's a signal: the appetite for this brand extends well beyond the studio. We've built something people genuinely want to wear and be associated with, and now we're ready to meet that demand in a bigger, more intentional way.

We're looking for a Director of Retail to lead that next chapter. You'll own the P&L, shape the product assortment strategy, select and build out the platform, and develop the vendor ecosystem, translating the energy and loyalty of the [solidcore] community into a retail experience that's as premium and desirable as the workout itself.

This role sits within the Brand team and reports directly to the SVP of Brand. 

Business & P&L

Own the e-commerce P&L end-to-end: revenue targets, margin, forecasting, and budget management

Develop and manage the annual retail business plan in partnership with Finance

Report on performance metrics regularly to Brand and C-suite leadership

Assortment & Product Strategy

Develop and manage a cohesive product assortment strategy across apparel/activewear, lifestyle items, and collab/limited-edition drops

Own the product calendar, including seasonal refreshes for always-on retail, as well as coordination with the Brand team on drops and collab launches

Coordinate with the Partnerships team to align on partner strategy where relevant, and collaborate on product development, launch and sell-through of co-branded items

Partner with Brand team colleagues to ensure all product and packaging is consistent with solidcore's visual identity and brand voice

Brand Merchandise Initiatives

Identify, source, and produce merchandise tied to key brand moments and campaigns, including [solidcore] challenges

Own vendor negotiation, inventory forecasting, and quantity planning for brand-driven merch initiatives, ensuring they are delivered on time, on budget, and on brand

Platform & Operations

Lead platform evaluation and selection; own the build, whether it be internal or with an external partner, and ongoing management

Establish all operational infrastructure: inventory management, fulfillment, vendor contracts, and logistics, in partnership with Operations.

Build and manage vendor and supplier relationships, including contract negotiation and ongoing performance management

Physical Retail (Selective)

On a limited, case-by-case basis, evaluate whether select studios are candidates for in-studio retail, including financial feasibility, physical space approach, and assortment curation

When a retail opportunity is greenlit, lead end-to-end execution in coordination with the real estate, design and operations teams: space strategy, product selection, inventory, and financial planning

Cross-Functional Collaboration

Partner with the Digital team on site experience, SEO, paid/organic traffic, and CRM/email integration

Work with Legal on vendor agreements, IP, and product compliance

Collaborate with Brand on campaigns, content, and editorial storytelling that drives traffic and conversion

7-10 years of experience in e-commerce, retail buying/merchandising, or DTC brand management, with at least 3 years in a senior or lead role

Demonstrated experience owning a retail or e-commerce P&L

Hands-on experience with e-commerce platform selection and/or management

Strong vendor management and negotiation skills; experience building supplier relationships

Experience in apparel, activewear, or lifestyle product categories

Proven track record managing product calendars, inventory forecasting, and budget cycles

Strong cross-functional collaborator, comfortable working across Brand, Digital, Operations, Finance, and Legal

Experience developing or launching brand collaborations and/or limited-edition product drops is a strong plus

A genuine affinity for the [solidcore] brand and an intuitive sense of what "on brand" looks like in product and merch