ABOUT LIV GOLF

Now in its fifth season, the LIV Golf League features 13 teams competing for both an Individual and Team title at premier golf courses across the world. As the first truly global golf League, LIV Golf is constantly innovating to set a new standard in sport and redefine the fan experience through the lens of music, culture, and entertainment, while growing the game of golf for a new era of players and fans around the world. Headquartered in New York and London, the League holds events in cities across Asia, Australia, Europe, the Middle East, North America, and Africa, with broadcasts reaching nearly 900 million households in more than 200 international markets and territories. LIV Golf was designed to expand the sport on a global level, bring new audiences to the game, create new value within the golfing ecosystem, and enhance the game’s societal impact far beyond the course through the League’s Impact & Sustainability efforts. In 2022, LIV Golf launched The International Series, which features 10 elevated events in world-class destinations. Sanctioned by the Asian Tour, these events offer a pathway for leading professional and amateur golfers from around the world into the LIV Golf League and the Majors.

HISTORY

Founded in 2021 and officially launched in 2022 with the eight-event LIV Golf Invitational Series, 2025 was our third 14-event season as the LIV Golf League.

The format respects golf’s history and traditions with updates for modern-day sports fans; four days, 72 holes, no cut, shotgun start, and simultaneous Team and Individual competitions, offering a faster tournament that drives engaging storylines and offers an immersive fan experience. The League’s award-winning events, each wholly owned and operated by LIV Golf and broadcast to over 900 million homes across 200 international territories, showcase world-class competition happening at LIV Golf’s 14 global events. Music entertainment, food, live concerts, family-friendly activations and offer a festival-like atmosphere. A two-time winner of the World’s Best Golf Event from the World Golf Awards and a Sports Business Awards Finalist for Sports Event of the Year, our signature hospitality, inclusive atmosphere, quality food and beverage offerings, post-play concerts have helped LIV Golf have helped build record-breaking attendance at events worldwide.

LIV Golf continues to expand its reach by bringing the League to new and returning markets featuring some of the most iconic venues in the world. It has also introduced free agency to professional golf, integrating end-of-season player promotion and relegation, team trades and off-season roster movement that drive year-round fan engagement, embraced by many of the world’s most popular sports.

Away from the entertainment on the course, LIV Golf is dedicated to enhancing the well-being of the communities it visits through its ground-breaking social impact and sustainability strategy. Named a 2024 Most Impactful award winner by Front Office Sports for utilising its platform to make a positive impact on and off the course, in local communities around the globe, the League is committed to giving back and improving the world through golf.

Director, Team Sponsorship

Department: Team Business Operations
Location: London or New York
Reports To: Senior Vice President, Team Commercial Operations

Role Description

The Director, Team Sponsorship, will help drive forward the development and execution of sponsorship and commercial strategies across all 13 teams. This role will be accountable for establishing world-class partnership management standards, enhancing the value and effectiveness of team sponsorship platforms, and driving incremental revenue through innovative, data-led commercial solutions.

Key Responsibilities

• Partner with Team General Managers to develop and implement team-specific commercial and sponsorship strategies that align with overall league objectives and each team's unique brand positioning.

• Design and oversee a unified team sponsorship framework, including proposition development, asset packaging, pricing, and go-to-market approaches to support new business and renewal efforts.

• Establish and champion best-in-class partnership management practices across all teams, covering onboarding, activation planning, performance measurement, reporting, and renewal strategies.

• Collaborate closely with central functions (e.g., League Partnerships, Marketing, Media, Events, Legal, and Finance) to ensure integrated delivery of team sponsorships and alignment with league-wide standards and platforms.

• Support teams in building and maintaining robust sponsorship pipelines, including creation of sales materials, inventory matrices, and valuation tools that articulate clear commercial value to partners.

• Develop toolkits, playbooks, and governance models that enable consistent, scalable sponsorship execution and partner servicing across all 13 teams.

• Provide senior-level counsel to internal stakeholders on partnership structure, rights optimization, and negotiation strategy to enhance long-term commercial value.

• Monitor global sponsorship and sports marketing trends and translate insights into actionable recommendations for teams and the league.

• Help teams hone and execute their sponsorship process from prospecting to pitching to closing.

Skills and Requirements

• 10+ years of experience in sports sponsorship, commercial partnerships, or related commercial leadership roles, preferably within team or league environments.

• Demonstrated track record in developing, closing, and managing complex, multi-faceted sponsorship programs at a regional and/or global level.

• Strong understanding of partnership valuation, rights packaging, and ROI/ROO measurement methodologies.

• Proven experience leading cross-functional initiatives and influencing senior stakeholders in a fast-paced, high-growth environment.

• Exceptional communication, presentation, and negotiation skills, with the ability to represent the organization credibly to senior brand and agency executives.

• Experience working with or within agencies, brands, or rights holders on integrated partnership campaigns and activation programs.

• Familiarity with global sports, media, and commercial trends, ideally with experience in golf or other major international sports properties.

This Person Will Thrive in This Position If

• They effectively balance the distinct identities, strengths, and life stages of 13 different teams with the need for a cohesive and scalable commercial framework.

• They are comfortable operating in a dynamic, evolving environment and can introduce structure, process, and discipline without slowing commercial momentum.

• They possess a world-class approach to partnership management, consistently elevating the quality of partner engagement, delivery, and communication.

• They think strategically and commercially, evaluating initiatives through the lens of long-term value creation for teams, partners, and fans.

• They are highly collaborative and can build strong relationships across teams, functions, and external stakeholders.

• They stay informed on global sponsorship and marketing best practices and proactively apply those learnings to enhance the organization's competitive position.

LIV Golf is an equal opportunity employer that is committed to diversity and inclusion in the workplace and the equal treatment of all current and prospective employees.

We prohibit discrimination and harassment of any kind based on age, gender, disability, religion or belief, sexual orientation, marital status, pregnancy, race, ethnicity, or any other status protected by the laws or regulations where we operate. This policy applies to all employment practices within our organisation, including hiring, recruiting, promotion, termination, leave of absence, compensation, benefits, training, and apprenticeships.

LIV Golf Investments makes hiring decisions based solely on qualifications, merit, and business needs at the time.