We’re looking for a FAST (Free Ad-Supported Streaming TV) Channel Manager to own the strategy, distribution, programming, growth, and monetization of our channel across major CTV/OTT platforms.

Why Join Selkirk Sport?

• Lead brand design for the #1 brand in pickleball—an industry on the rise.
• Work on high-impact projects seen by millions.
• Collaborate with a fast-moving, innovative brand design team.
• Enjoy a high-energy work environment where your ideas shape the future of the sport.
• Competitive salary, benefits, and opportunities for growth.

Key Responsibilities

Channel Strategy & Distribution

• Develop and execute the overall FAST channel growth strategy
• Manage distribution relationships across major FAST platforms (e.g., Roku Channel, Pluto TV, Tubi, Samsung TV Plus)
• Identify and secure new platform partnerships and promotional opportunities
• Oversee channel onboarding, metadata optimization, and compliance requirements

Programming & Content Optimization

• Build and maintain programming schedules aligned with audience insights
• Curate a content mix including instructional pickleball content, pro matches, behind-the-scenes features, and branded storytelling
• Collaborate with content, marketing, and creative teams to produce and optimize original programming
• Analyze viewing data to refine content strategy and maximize engagement
  
  

Monetization & Ad Operations

• Optimize ad load, fill rate, and yield performance
• Partner with ad sales teams and programmatic platforms to maximize revenue
• Track and improve CPM performance and revenue KPIs
• Implement A/B testing strategies to enhance monetization
  
  

Analytics & Reporting

• Monitor key performance metrics including MAUs, watch time, retention, completion rates, and revenue
• Provide regular performance reports with actionable insights
• Forecast revenue and audience growth opportunities
  
  

Cross-Functional Collaboration

• Work closely with eCommerce, brand marketing, and social teams to align streaming efforts with product launches and campaigns
• Integrate shoppable content opportunities and promotional integrations
• Support sponsorship and branded content initiatives

Qualifications

• 5+ years of full-stack development experience.
• Experience with modern frameworks (e.g., React, Node.js, Python) and cloud infrastructure (AWS/GCP).

The AI Edge: Experience working with APIs (OpenAI, Anthropic) or integrating machine learning models into consumer-facing products.