The Franchise Operation intern, Franchise & Marketing for UP&E Greater China will have the following job responsibilities:

Franchise/Retail Marketing:

• Work with franchise operation team on planning and on-the-ground execution of marketing campaigns and retail activations.
• Compile, format and distribute marketing toolkits, brand guidelines and monthly UP&E newsletter.
• Review partner marketing materials to ensure alignment with brand standards.
• Coordinate day to day social media operations including content coordination and basic performance tracking.
• Coordinate daily communication with external agencies and vendors with guidance from the team
• Conduct basic market research on trends, competitors, and consumer insights

Events Marketing:

• Coordinate projects for local key partner meetings, licensing shows and tradeshows, including preparation, logistics, and on-site support
• Coordinate meetings, help prepare presentations, and track post-event follow-ups

What You’ll Gain

• Hands‑on experience in franchise projects and daily operations
•  Understanding of licensing business models
• Exposure to cross‑team collaboration
• Practical skills in project management, data analysis, reporting
• Improved communication and problem‑solving skills in a professional environment

Discover our Social Media Channels

• XHS - 环球影业
• Weibo - 环球影业/小黄人大眼萌Official
• Douyin - 环球影业

工作职责

环球产品与消费体验大中华区市场团队的品牌运营实习生将负责以下工作：

品牌 / 零售市场支持

• 与品牌运营团队协作，参与市场营销活动和零售推广项目的策划与落地执行
• 汇总、整理并分发市场工具包、品牌指引及每月 UP&E 内部通讯
• 审核合作伙伴市场物料，确保符合品牌规范
• 协助日常社交媒体运营，包括内容协调及基础数据表现跟踪
• 在团队指导下，与外部代理公司及供应商进行日常沟通协调
• 开展基础市场调研，包括行业趋势、竞品分析和消费者洞察

活动市场支持

• 协助本地重点合作伙伴会议、授权展会及行业展会项目，包括筹备、物流及现场支持
• 协调会议安排，协助准备演示资料，并跟进活动后的事项

    你将获得

• 参与品牌项目与日常运营的实操经验
• 对授权业务模式的深入理解
• 跨团队协作的工作体验
• 项目管理、数据分析与报告撰写等实用技能
• 在专业环境中提升沟通能力与问题解决能力

关注我们的社交媒体

• 小红书：环球影业
• 微博：环球影业 / 小黄人大眼萌 Official
• 抖音：环球影业