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Miami

Betr (www.betr.app) is redefining traditional sports betting with the introduction of Betr Gaming and shaking up conventional media with Betr Media. Betr Gaming is our digital sports betting venture designed to enhance the user experience for everyday sports enthusiasts. Initially focusing on microbetting, allowing users to place bets on any moment in sports, like the next pitch or basket, rather than just game outcomes. We're rapidly diversifying our offerings to include comprehensive sportsbook features and Betr Picks, our pick-em Daily Fantasy Sports (DFS) game. In parallel, Betr Media blends original content from creators with top-tier talent, fostering strong brand loyalty. Notably, Betr Media has gained significant traction, emerging as one of the fastest-growing sports betting media brands in the U.S.

Founded in 2022 by Joey Levy, an industry leader in sports betting known for Simplebet, and Jake Paul, a renowned athlete and media influencer, Betr has garnered support from esteemed backers like Fuel Venture Capital, Aliya Capital Partners, and Florida Funders. Our ultimate goal? To redefine the intersection of sports and betting, making it more engaging and exciting for everyone.

This role is based in Miami, Florida. You must be based in this area or be willing to relocate to be considered for this position.

The Betr team is looking for a Paid Media Analyst that will play a pivotal role in leveraging proprietary data assets to generate data-driven insights and advanced media analytics. We are looking for someone who possesses a solid understanding of the role of data in user acquisition, activation, retention, and measurement, as well as knowledge of the ad tech landscape and biddable media ecosystem across various channels. The Paid Media Analyst will lay the foundation of tooling and metrics for the growth and retention marketing functions at Betr. This is a perfect opportunity to join Betr early in the game!

About the Role:

Develop and implement data collection, data analysis, and business intelligence reporting systems to measure and inform the business strategy for the Marketing team.

Utilize both 1P (first-party) and 3P (third-party) proprietary data assets to generate insights through descriptive and exploratory statistics. Your insights will be crucial in identifying high-value target audiences aligned with our business drivers and KPIs.

Develop analytical frameworks, observational analyses, models, features or metrics to understand user behavior, and to optimize the experience at all stages of the user journey.

Analyze business performance and trends, create compelling presentations and written materials, effectively communicating complex ideas and insights to both technical and non-technical audiences.

Collaborate closely with the growth team to develop an audience learning agenda, using a methodical approach in audience strategy and analyses through modeling and analytic efforts. Your work will guide audience identification and activation strategies

Work in tandem with decision-makers across departments to understand their goals and proactively identify opportunities to leverage data for developing new insights and enhancing business results.

Stay up-to-date with the latest trends and developments in marketing analytics and data science

About You:

3+ years of experience in a business analytics or data science role, preferably in finance, RMG, or sports verticals with a B2C focus.

3+ years of experience using data visualization tools such as Power BI, Tableau, or other Analytics tools.

Experience with Python or R is a plus.

Proficiency in drawing actionable insights from data analysis, with the ability to clearly communicate findings to stakeholders and senior management.

Advanced knowledge of SQL and experience working with data warehouses and lakes.

Intellectual curiosity and a deep understanding of data sources and ecosystems, with the ability to view them from the brand's business perspective.

Strong communication skills, both written and verbal.

Excellent personal, organizational, and time management skills

Passion for the sports industry or online gaming!

Betr provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. We deeply understand the value of bringing together a team with different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply

Thank you for your interest in Betr. We look forward to reviewing your application.

Estimated Salary range:

Our salary intelligence, powered by our AI algorithms, has calculated an estimated range for this position between $60,000 - $90,000 . Please note that the actual salary for this position may vary, as it is dependent on various factors including but not limited to experience, location, and market dynamics.

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