The Role

We’re looking for a head of to design, govern and evolve Numan’s Behavioural Programme - the science-backed framework that shapes how patients experience our care across human coaching, AI coaching, content and digital touchpoints.

This is a role for someone who thinks in behavioural interventions, not content. You’ll define the principles, mechanisms and outcomes that underpin how Numan changes patient behaviour at scale, and partner with our operational, product, clinical and brand teams to make sure those interventions are delivered with high fidelity wherever a patient meets us.

You’ll act as a subject matter expert in behaviour change, obesity and weight management - embedded in product squads, partnering with the operational health coaching team, and representing behavioural medicine internally and externally.

Behavioural Programme Design & Governance

• Owning the design and governance of Numan’s Behavioural Programme - defining the programme principles, behaviour change mechanisms, coaching protocols and content standards that underpin our interventions across every channel.

• Translating the evidence base (behaviour change science, lifestyle medicine, obesity care) into practical, ownable frameworks that product, operational and brand teams can build against.

• Setting quality and fidelity standards for how behavioural interventions are delivered across human coaching, AI support and asynchronous patient communications - and the governance to maintain them at scale.

• Overseeing the ongoing governance of AI support, in collaboration with the clinical product team.

• Overseeing the ongoing governance of human health coaching, in collaboration with the operations team.