Why Midnite?
Midnite is a next-generation betting platform that is built for today’s fandom. We are a collective of engineers and designers who all share a passion for building the best sportsbook & casino experience possible, allowing our fans to feel closer to the games they love through the rush of winning money.
Unlike the alternatives, Midnite doesn't feel like a website built two decades ago. Instead, it's a cutting-edge creation, designed and constructed from the ground up with the latest technologies. Crafting an experience that's truly intuitive, immersive, and immediately understandable is no walk in the park, but we thrive on the challenge. We believe we're on the brink of creating something truly awesome.
About the Role:
Join Midnite’s marketing team to lead and deliver world-class consumer marketing campaigns for betting and gaming. This role combines creative development, media planning and strategy, sponsorship activations, and PR to connect Midnite to mass-market audiences while maintaining the brand’s high standards in advertising, diversity, and Responsible Gaming.
Key Responsibilities:
- Creative Leadership: Develop and evolve Midnite’s betting and gaming positioning, assets, and campaigns, including football (major tournaments, Start of Season activations, and BAU Football) racing (high profile races & festivals) and gaming (reasons to believe/RTBs).
- Media Strategy & Planning: Manage multi-million-pound budgets and deliver multi-channel strategies (ATL & BTL) through collaboration with media agencies and internal teams, ensuring optimal performance and actionable insights.
- Sponsorships & Activations: Collaborate with internal and external stakeholders to execute a sponsorship strategy and deliver impactful activations that grow brand consideration.
- Content & PR Integration: Foster alignment with digital PR and social and content to execute integrated campaigns and disrupt the news cycle.
- Innovation: Identify growth opportunities, champion creativity, and drive innovative strategies across all elements of Midnite marketing.
What We’re Looking For:
- Proven experience delivering large-scale ATL and BTL campaigns with a strong portfolio of brand work.
- Demonstrated expertise in media strategy and planning, measurement models and managing multi-channel campaigns.
- Strong analytical skills with proficiency in Excel and data-driven decision-making.
- Exceptional leadership and team development abilities.
- Experience working with sponsorships, partnerships, and cross-functional teams.
- Passion for sports marketing, with a strong understanding of betting and consumer behaviour in the UK.
What’s in it for you:
- Shape our future: Play a key role in our team's success, where your voice matters, and you'll have a direct impact on shaping Midnite's future.
- Connect and unwind: Take part in our quarterly gatherings where our community comes together to bond and have fun.
- Comprehensive health coverage: Look after your well-being with our outstanding zero-excess health insurance plan, which includes optical and dental coverage.
- Simplify life: Take advantage of our nursery salary sacrifice scheme, allowing you to conveniently pay your child's nursery fees straight from your paycheck.
- Work-life balance: Enjoy 25 paid holidays a year, plus generous paid maternity, paternity, and adoption leave, supporting you during life's most important moments.
- Productive home office: We provide everything you need for a comfortable and ergonomic home setup, ensuring you're as productive as possible.
- Flexible working: We embrace flexible working, allowing you to adjust your schedule when life's unexpected moments arise.
- Latest tech made easy: With our salary sacrifice schemes, you can upgrade to the latest gadgets, household items, and mobile tech without the upfront cost.
- Exclusive perks: Enjoy a wide range of discounts on retailers, groceries, and subscriptions, making life a little more affordable.
- Grow with us: Expand your skills through internal and external learning opportunities while benefiting from access to mentorship programs that support your development.
- Transparent compensation: We provide competitive pay with clear team bandings and salary grids, ensuring that salary discussions are simple and fair.
- Constructive feedback: We foster a transparent culture, encouraging individual feedback and review sessions to help everyone improve.
- Work from anywhere: Whether it's a cosy cottage in the Cotswolds or anywhere else, enjoy the freedom of working remotely.
Estimated Salary range:
Our salary intelligence, powered by our AI algorithms, has calculated an estimated range for this position between $60,000 - $80,000 . Please note that the actual salary for this position may vary, as it is dependent on various factors including but not limited to experience, location, and market dynamics.
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