JOB TITLE:  Head of Consumer Products

CLUB:  Seattle Sounders FC & Seattle Reign FC 

DEPARTMENT:  Marketing 

TYPE:  Full Time

FLSA:  Salary, Exempt

ROLE:  People Manager

OUR CLUBS

Seattle Sounders FC and Seattle Reign FC are entering an exciting new era in the pursuit of excellence and a commitment to growth on and off the pitch. Each club has independently forged a rich history of performance while connecting deeply with the community. Our clubs are continually pushing the boundaries of what's possible while fostering an inclusive culture- championing causes and building community connections to expand our reach and impact. Each match is an opportunity to bring together our community, celebrating our resilience, inclusivity, and a commitment to excellence. United in professional dedication- we are two clubs with one shared vision of progress and greatness.

POSITION SUMMARY

The Head of Consumer Products will define and lead the global merchandise, licensing, retail and e-commerce strategy for both clubs. This leader will transform consumer products into an engine for brand growth, revenue generation, and fan connection—building innovative, premium, and accessible products that reflect the identity of Sounders and Reign while engaging diverse fan communities worldwide.

With strong commercial acumen and a deep understanding of market trends, the Head will guide product strategy and execution across retail and digital channels, ensuring alignment with club values, events, and milestones. This role will combine operational excellence with creativity—leveraging data, partnerships, and fresh ideas to engage fans, elevate the matchday experience, and keep Sounders and Reign at the forefront of sports culture.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES

Strategy & Product Development

• Lead the development and execution of merchandise, licensing, and e-commerce strategies for both clubs.
• Create product lines that reflect brand values, engage diverse fan bases, and maximize sales opportunities around events, seasons, and milestones.
• Oversee jersey design input, product extensions, and collaborations with artists, influencers, and cultural partners.
• Ensure offerings align with sustainability, inclusion, and community impact initiatives.

Retail & E-Commerce Operations

• Oversee retail programs, e-commerce platforms, and in-venue sales, ensuring strong execution and excellent fan experience.
• Partner with internal teams on marketing and promotions to drive traffic and conversion.
• Use fan insights and sales data to optimize assortments, pricing, and promotions.

Revenue & Financial Management

• Manage consumer products budget, including forecasting, sales reporting, and expense management.
• Achieve annual sales and revenue targets in support of the clubs’ long-term growth objectives.

Partnerships & Licensing

• Negotiate and manage relationships with licensees, league partners, vendors, and e-commerce platforms.
• Ensure product quality, brand consistency, and compliance with league and trademark standards.
• Identify, negotiate, and manage relationships with third-party collaborators, artists, and other key partners.
• Explore new opportunities for co-branding, limited-edition drops, and digital extensions.

Leadership & Talent Development

• Lead and develop a high performing team focused on product development, licensing, retail, and e-commerce.
• Collaborate cross-functionally to integrate consumer products into broader organizational initiatives.
• Foster a culture of inclusivity, accountability, and continuous improvement.

Other duties as assigned.

 

Qualifications

• Proven experience in consumer products, retail, merchandising, or licensing, ideally within sports, entertainment, or lifestyle brands.
• Strategic and operational leader with demonstrated success in building and executing product, merchandizing, licensing and e-commerce strategies.
• Strong commercial acumen, including experience managing P&L, budgeting, forecasting, and sales performance analysis.
• Exceptional leader with experience building, coaching, and motivating high-performing, collaborative teams.
• Proven ability to manage strong vendor, licensee, and retail partner relationships.
• Data- and technology-savvy, with the ability to leverage analytics, digital tools, and AI-driven personalization to optimize product performance and enhance fan engagement.
• Innovative and creative thinker who identifies emerging trends and introduces new ideas that strengthen brand impact and revenue potential.
• Outstanding communicator with the ability to set context, align stakeholders, and work cross-functionally in a fast-paced, dynamic environment.
• Demonstrated commitment to diversity, equity, and inclusion, and to living organizational values and our Mission to Create Moments, Enrich Lives, and Unify and Uplift Through Soccer, with a track record of promoting these values in all interactions.
• Adaptable and resilient, able to navigate ambiguity, manage competing priorities, and maintain high standards of excellence under pressure.

 

WORK ENVIRONMENT  

• Regular in-person presence required at the club’s Renton training facility and Lumen Field, with attendance at home matches and key events as part of the role.
• Employee must reside within Washington state upon hire date.  
• Must be able to work a flexible schedule, including evenings, weekends, and holidays as needed for matches and events. 
• Must be able to facilitate own local travel.  
• Must be eligible to work in the US without sponsorship.
• Responsibilities may require standing on feet for long periods of time, as well as lifting up to 20 pounds. 

COMPENSATION, BENEFITS & PERKS

We offer competitive compensation and an engaging, supportive environment that prioritizes the health and well-being of our people by providing the following top-notch benefits.

The annual salary range for this position is $125,000 - $175,000. This position is also eligible for bonus opportunity. Base pay at time of offer will take into account job-related knowledge, skills and experience required for the role, internal equity and market.

In addition to financial compensation, we provide a comprehensive benefits package designed to support your overall well-being and professional growth, including:

• Comprehensive Healthcare Coverage: We offer 100% employer-sponsored medical, dental, and vision premiums for you and your dependents. For employees enrolled in our HSA healthcare plan, annual employer contributions to a Health Savings Account (HSA) — $1,000 for employee-only coverage and $2,000 for spouse or family coverage.
• Generous Paid Time Off & Leave: We offer unlimited paid vacation, paid company holidays, and paid sick leave in compliance with Seattle’s Paid Sick and Safe Time ordinance. We also provide paid bereavement leave and paid jury duty leave to support you during life’s critical moments.
• Retirement Planning Support: 401(k) retirement plan matching, helping you secure your financial future with ease.
• Inclusive Parental Leave: Our gender-neutral parental leave program provides 12–16 weeks of paid leave, inclusive of Washington Paid Family & Medical Leave (PFML), giving new parents the time and support they need during this important life stage.
• Peace of Mind Coverage: Employer-paid long-term disability coverage, as well as basic life insurance and accidental death & dismemberment (AD&D) coverage, providing financial protection and peace of mind for you and your family.
• Exclusive Perks: Enjoy complimentary tickets to matches and employer-funded ORCA cards for transit, making it easier for you to experience the excitement firsthand.
• Continuous Growth Opportunities: We invest in your learning and development through various programs and resources.
• Community Engagement: We provide a variety of volunteer opportunities that align with our social impact goals and RAVE Foundation initiatives, empowering you to make a meaningful difference in the Seattle community.