Welcome to KTO Group, where innovation drives excitement in iGaming. Founded in 2018 by Andreas Bardun, we’re transforming online gaming with a focus on transparency and player satisfaction.
At KTO.com, we blend the thrill of sports betting with online casino entertainment, tailored to local markets and powered by our proprietary platform for a seamless, personalized experience.
KTO is a rising leader in LATAM, proudly ranked among Brazil’s top 10 iGaming brands. Join us as we set new standards in trust, innovation, and the future of iGaming.
KTO is seeking a highly experienced and strategic Head of Media Investments to lead our media strategy and investments in Brazil. This is a senior-level role reporting directly to the Marketing Leadership and will play a critical part in shaping and executing our campaign roadmap in alignment with product, BI, and research teams.
This role is not about waiting for instructions — it's about leading from the front. You will be expected to proactively join product and operations meetings, understand business priorities, and translate them into smart, ROI-driven media investment strategies across awareness, consideration, and conversion channels.
Key Responsibilities
Strategic Media Planning: Develop and own the media investment strategy across all funnel stages — awareness, consideration, and conversion — with a strong focus on measurable performance.
Cross-Functional Collaboration: Work closely with BI, research, and product teams to understand upcoming campaigns, product launches, and state-level priorities.
Campaign & Channel Insights: Use historical data and market trends to identify high-impact media channels and propose investment strategies that deliver strong ROI.
Roadmap Influence: Participate in roadmap discussions and help shape media plans from inception, aligning with the company’s state-level expansion and growth goals in southern Brazil.
Expectation Management: Act as a key liaison between product and studio teams, ensuring campaign deliverables and media plans are aligned in scope, timeline, and impact.
Performance Tracking: Monitor, analyze, and report on media investment performance, continually optimizing for efficiency and scale.
What We’re Looking For
5 to 10+ years of experience in media planning/buying or performance marketing, ideally with a strong background in both digital and offline media.
Strong presence and leadership skills, with the ability to influence at the executive level and steer cross-functional discussions.
Deep understanding of the Brazilian market, especially media behaviors and regional nuances, particularly in the South.
Fluent in English and Portuguese — must be able to participate in global meetings and write strategy documents in English.
Proven track record of driving ROI-positive media investments.
Data-savvy, with an ability to turn insights into action and investment cases.
Comfortable working in a fast-paced, ambiguous environment where you’re expected to make decisions and drive initiatives forward.
At KTO, diversity isn't just a buzzword – it's our strength. We're all about creating an inclusive environment where everyone feels valued and empowered. Together, we're not just working on projects – we're making a real impact in our communities. Join us in celebrating diversity and driving meaningful change!
KTO is licensed for Brazilian sports betting and online gaming under Portaria 2.093/2024, ensuring a secure and regulated environment for our operations.
Participation is prohibited for:
Individuals under 18 (eighteen) years of age;
Public agents with duties directly related to the regulation, control, and supervision of the activity within the federative entity in whose personnel framework they perform their duties;
- Persons who have or may have any influence on the outcome of a real event with a sports theme subject to fixed-odds lottery betting, including:
- Persons holding positions as sports directors, sports coaches, trainers, and members of the technical staff;
- Referees of sports, referee assistants, or equivalents, sports entrepreneurs, agents or representatives of athletes and coaches, coaches or members of the technical staff;
- Members of the administrative or supervisory body of entities responsible for organizing competitions or sporting events;
- Athletes participating in competitions organized by entities within the National Sports System;
Individuals diagnosed with gambling addiction, according to a diagnosis from a qualified mental health professional.
Estimated Salary Range
Our AI-powered salary intelligence estimates this position's salary to be between $80,000 - $120,000. The actual salary may vary based on factors such as experience, location, and market trends.
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