About Numan
Founded in 2018, we’ve already grown to be a 300+ team distributed across the globe, united by a singular mission: empowering people to take control of their health.
Numan is transforming health: we’ve built a cutting-edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations. Giving people the tools they need to maximise life.
To deliver on our transformative mission, we are guided by our 5 company values:
• Patients first.
• Learn fast.
• Own the quality.
• Succeed together.
• Care deeply.
Backed by top-tier investors, Numan is already having a positive impact on hundreds of thousands of patients here in the UK, and we want you to help us deliver this mission!
The role
We’re looking for a Senior Paid Social Lead to own and evolve Numan’s paid social function. This is not a campaign management role — you will define how paid social drives growth, combining creative strategy, automation, and platform execution across Meta, TikTok, and emerging channels.
You’ll build a creative-first growth engine, scaling high-quality acquisition in a competitive, regulated category.
You'll be:
Own paid social strategy
Define best-in-class approach across Meta, TikTok and beyond
Set direction on asset mix (video vs static), formats (Reels, Stories, Feed), and creative types (UGC vs hi-fi) etc.
Develop clear POVs on what works, why, and what to test next
Lead creative & the flywheel
Build and run a high-velocity creative system (hundreds of assets/month)
Translate performance into actionable creative insights and hypotheses
Partner with creative teams to deliver platform-native, performance-led output
Scale production through automation
Design workflows to support 1,000+ concurrent ads
Implement modular frameworks (e.g. Hook × Body × CTA for video)
Leverage tools like Smartly.io for feed-based and templated creative
Own testing, structure & scaling
Define account structures for modern algorithmic bidding environments
Lead testing across creative, bidding, and landing experiences
Scale efficiently while navigating platform constraints and restrictions
Drive signals & performance quality
Own how data feeds performance (CAPI, event design, value-based optimisation)
Use tools like Motion and BI platforms to identify winning patterns
We're looking for someone who has:
7+ years in Paid Social with experience scaling high-spend accounts
Strong, opinionated understanding of: Video vs static, UGC vs hi-fi AND Platform-native formats (Meta & TikTok)
Proven ability to drive creative-led growth, not just media buying
Experience with creative automation, feeds, or templated production
Deep knowledge of platform mechanics (bidding, structure, signals)
Comfortable with data, attribution, and incrementality
Our benefits include...
📈 - Share options.
🏖 - 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).
🚘 - Electric car salary sacrifice scheme with Octopus. 🧸 - Enhanced maternity and parental leave.
💼 - Employee assistance programme (access to therapy, financial planning and discounts).
⚖️ - Generous pension (includes both employee and employer contributions).
💻 - Flexible working options, including a dog-friendly office in Farringdon.
📚 - Personal training and development budget via Learnerbly.
👟 - Wellhub membership, giving you access to over 2,000 locations in the UK.
🚲 - Cycle to work scheme.
🚆 - Season ticket loan.
% - Discount on Numan products for your friends and family.
🤲 - Paid volunteering days.
📅 - An additional 2 weeks off once you reach your 5th anniversary with Numan.
Diversity at Numan
At Numan, people are at the heart of who we are. We recognise and value the unique perspectives and experiences that individuals from all backgrounds bring.
We promote innovation and creativity, enabling us to tackle things from various viewpoints and are committed to equal opportunities and continuously strive to create a workplace where everyone feels respected, heard, and valued.
Embracing diversity isn't just our goal; it's our strength, driving us towards a more inclusive future.
