NBC4, Los Angeles is seeking an engaging, dynamic, and digitally native Host / Content Creator for Reel Time, a new live entertainment news program focused on delivering timely, relevant content across digital, social, streaming, and broadcast platforms.

The Host will serve first and foremost as a social-first content creator and personality, responsible for developing, producing, and delivering daily entertainment content designed to drive engagement across platforms. This role will also extend that voice to the on-air experience, bringing digital storytelling, personality, and immediacy into a live Monday-Friday format.

Success in this role requires a strong on-camera presence, sharp editorial instincts, and a deep understanding of how to create content that resonates in a fast-paced, audience-driven, multi-platform environment.

Key Responsibilities

• Create and produce daily entertainment content optimized for social and digital platforms, with a focus on speed, relevance, and engagement.
• Translate trending topics, audience behaviors, and entertainment news into compelling, platform-native content (short-form video, live hits, explainers, and personality-driven segments).
• Extend digital content to on-air by hosting and presenting segments for local and broader audiences, maintaining an authentic and conversational tone.
• Deliver content across multiple platforms, including social, streaming, and broadcast, with the ability to adapt format, pacing, and voice for each platform.
• Identify trending stories, viral moments, and cultural conversations, and quickly turn them into publishable content.
• Report entertainment stories both live and in pre-produced formats, in-studio and in the field.
• Write and contribute to scripts, segments, and captions across platforms, ensuring clarity, tone, and engagement.
• Actively engage with audiences on social platforms, using voice, personality, and interaction to build connection and community.
• Conduct interviews (in-studio, in-field, and virtual) with talent, experts, and newsmakers, optimized for both social clipping and on-air use.
• Collaborate closely with producers, contributors, co-hosts, and digital teams to develop multi-platform content strategies and daily coverage plans.
• Integrate sponsored content, promotions, and brand partnerships seamlessly into content across platforms.
• Create, publish, and amplify original content on social media, including self-shot, behind-the-scenes, and real-time updates.
• Collaborate with creative and digital teams to optimize content for reach, retention, and shareability.
• Support promotional activities, including station events, community appearances, and special programming.
• Serve as a public-facing representative of the station, maintaining a strong and consistent brand voice across platforms.