The Publicist will generate maximum exposure for Universal Studio Group original projects with a focus on series showrunners, BTL, awards editorial, and talent relations. The series include scripted and unscripted television, co-productions, and podcasts. The position reports into a senior member of the Communications team for Universal Studio Group.

Responsibilities

• Under the leadership of supervisor, work with network and distribution partners to create and implement unique and strategic PR campaigns for assigned series
• Support studio PR leads on priority projects which includes, but is not limited to:
  • Identify press opportunities for below-the-line creatives, showrunners, and executive producers
  • Service daily media requests
  • Coordinate appearances for electronic interviews, photo and video shoots, as well as industry and press events
  • Contribute to award strategy campaigns for assigned series
  • Position series for awards consideration with key press and industry influencers
  • Provide talent and executive producers with media training as needed
  • Serve as a talent relations liaison for the studio, which includes talent logistics for awards, booking hair, make and cars, start of production gifts, booking studio panels, assembling itineraries, etc. 
  • Maintain budget trackers for assigned projects 
  • Work with talent representatives to organize logistics for festivals, awards shows, etc.
• Monitor competitive environment via daily review of competitive/industry news and podcasts
• Monitor and pull press coverage of assigned show titles
• Identify and share press clippings about industry business news
• Work with network and distribution partners to help plan press events (junkets, red carpets, press screenings, panels, speaking opportunities, etc.)
• Collaborate with the marketing team on awards campaigns, including gathering assets for microsite, various ads, panels, etc.
• Collaborate with Corp Comms on executive opportunities and studio announcements and initiatives
• Develop and maintain relations with key press (long lead magazines, weeklies, trade publications, major dailies, blogs, and other digital outlets)
• Support supervisor in crafting strategies around projects, including series, library titles, and overall deals
• Create and update team documents
• Copy editing written materials
• Be willing to step in and help colleagues and the team whenever needed