Job Description
Who We Are:
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.
Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.
Our brand values help bond us together and drive our success:
· Runner First
We act in the best interest of the runner
· Word is Bond
We do what we say we’ll do
· Champion Heart
We give our all in everything we do
· There is no “I” in Run
We stay generous with our humanity
· Keep Moving
We find ways to move every day, because joy is kinetic!
We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.
Your Job:
As an Integrated Campaign Manager, China, you will report to the Brand Director, China. This position is responsible for driving integrated campaigns, influencing global stakeholders with the interpretation of China/ East Asia nuances, leading agencies and accelerate the implementation of all the key initiatives including brand communications, PR, social, events, assets creation and seeding.
The Integrated Campaign Manager, China is responsible for driving our go to market strategy including seasonal storytelling, brand experience and integrated campaign development across all marketing channels. You’ll be working with an array of Distributor, agencies and vendors at different fronts to bring the Brooks brand to life. You will understand business objectives, product positioning, consumer and customer insights, setting overall marketing and individual campaign objective and develop strategies and content that deliver against local needs. You will partner with the Brand Director, China to facilitate GTM process, ensure a seamless, consistent strategy and execution across seasons. You will work closely with APLA merchandising, global consumer insights and respective marketing functions to refine strategies and ensure execution against plan. The ideal candidate is someone who has a strong background in brand and product storytelling and the ability to guide cross-functional groups to a cohesive and integrated output.
This position will be based in Shanghai but may require business travel.
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Estimated Salary Range
Our AI-powered salary intelligence estimates this position’s salary to be between $40,000 - $60,000. The actual salary may vary based on factors such as experience, location, and market trends.
