Job Description
Welcome to KTO Group, where innovation drives excitement in iGaming. Founded in 2018 by Andreas Bardun, we’re transforming online gaming with a focus on transparency and player satisfaction.
At KTO.com, we blend the thrill of sports betting with online casino entertainment, tailored to local markets and powered by our proprietary platform for a seamless, personalized experience. KTO is a rising leader in LATAM, proudly ranked among Brazil’s top 10 iGaming brands. Join us as we set new standards in trust, innovation, and the future of iGaming.
As the Lead of Media for Minas Gerais, you will hold a key strategic and operational role, taking ownership of media planning, buying, and performance across the region. This encompasses the management of both digital and traditional media channels, with a focus on geographically targeted performance, enhancing brand awareness, and ensuring campaign efficiency.
Key ResponsibilitiesPlan and manage local media campaigns (radio, OOH, digital, etc.);Build and maintain relationships with local media outlets and influencers;Ensure accurate geographic and demographic segmentation in all campaigns;Coordinate with the KTO Studio to ensure creatives match media specifications;Track and analyze key KPIs (CPM, CPA, ROAS, reach, engagement);Build dashboards and performance reports;Provide media support for brand activations and events;QualificationsHighly organised with the ability to manage multiple campaigns concurrently;Strong interpersonal communication skills to effectively align with creative teams, media partners, and support functions;Demonstrated leadership potential, capable of guiding and influencing even within small team structures;In-depth knowledge of paid media platforms and traditional local media channels;Excellent verbal and written communication skills in both Portuguese and English;Proven experience in the regional media market (radio, OOH, digital, etc.).At KTO, diversity isn't just a buzzword – it's our strength. We're all about creating an inclusive environment where everyone feels valued and empowered. Together, we're not just working on projects – we're making a real impact in our communities. Join us in celebrating diversity and driving meaningful change!
KTO is licensed for Brazilian sports betting and online gaming under Portaria 2.093/2024, ensuring a secure and regulated environment for our operations.
Participation is prohibited for:
Individuals under 18 (eighteen) years of age;
Public agents with duties directly related to the regulation, control, and supervision of the activity within the federative entity in whose personnel framework they perform their duties;
- Persons who have or may have any influence on the outcome of a real event with a sports theme subject to fixed-odds lottery betting, including:
- Persons holding positions as sports directors, sports coaches, trainers, and members of the technical staff;
- Referees of sports, referee assistants, or equivalents, sports entrepreneurs, agents or representatives of athletes and coaches, coaches or members of the technical staff;
- Members of the administrative or supervisory body of entities responsible for organizing competitions or sporting events;
- Athletes participating in competitions organized by entities within the National Sports System;
Individuals diagnosed with gambling addiction, according to a diagnosis from a qualified mental health professional.
