The Best Players Need the Best People. This position will help lead our efforts to develop a digital fan engagement program that includes e-mail, push notifications, SMS, and other opportunities to market to fans via multiple communication channels. This will require refining and elevating the personalization strategy across PGA TOUR owned platforms. This candidate will collaborate with marketing, product, content, and analytics to maximize our capabilities to delivering an optimal fan experience across digital touchpoints.

Qualifications

• Bachelor’s degree required.
• Media or Marketing preferred
• Five to seven years’ experience in developing content for use on websites and social media platforms Strong consumer intuition with a curiosity about what motivates online behavior Data-driven, analytical and logical mindset; demonstrated ability to use data to drive decision-making in content development Self-starter, empowered to tackle creative and technical challenges before reaching out for support Highly collaborative; develops strong partnerships with technical, strategic and creative stakeholders Ability to manage competing priorities through thoughtful prioritization and disciplines that drive towards delivery Strong knowledge of digital media including content creation, best practices, success metrics and emerging platforms Proficiency in HTML and Photoshop a plus
• Strong writing and editing skills including grammar, style and spelling Commitment to high-quality work product that meet brand and fan standards Design, photo and video editing skills a plus
• Proficient in Adobe Creative Cloud and Microsoft programs Background in golf preferred; strong interest in golf required

Responsibilities/duties

• Drive interactive and innovative communications across web, app, and direct to consumer channels that support companies marketing & content delivery efforts.
• Collaborate with marketing operations, product, and content to develop and execute upon a marketing automation & personalization strategy with a goal towards growing & optimizing database list health, fan engagement, and revenue driving initiatives.
• Manages email campaigns from start to finish (scheduling, project management, testing, deployment); while working with various stakeholders (creative, marketing, content, etc.) to drive email from ideation to completion.
• Analyzes template layout, graphics, text links, and all other aspects of emails
• Assist with SMS program and push notification program as new marketing channels for fans at-home and at our tournaments
• Manage audience cohort segmentation, fan database development, customer acquisition, and personalization efforts.
• Assist with customer lifetime value analytics and measurement initiatives to highlight value being driven back to the organization.
• Identify audience segments & fan cohorts where product and content personalization will yield meaningful growth, working together with analytics and audience development teams Collaborate across content groups to create and source assets that will resonate with key segments Proactively collaborate with writers and other content creators to deliver engaging and immersive content across platforms Support decision sciences & media analytics team to make recommendations and optimizations based on campaign & content performance.
• Stay ahead of industry trends and innovations, recommending new tools and technologies to drive efficiency and effectiveness.
• Special projects or other duties as assigned When most people think of the PGA TOUR, they envision famous golfers, exciting tournaments, and the TOUR’s generous support of more than 3,000 charities.
• We are all of these things, but there’s much more to the PGA TOUR than meets the eye.
• Behind the TOUR’s international reputation for sports excellence and philanthropic leadership is a dedicated team of business, sports management and entertainment professionals working together to support our players and advance our mission.
• Headquartered in Ponte Vedra Beach, Fla., we’re a dynamic group of individuals with diverse talents who share a deep respect for the sport of golf and the positive impact it has in communities across the United States and internationally.
• If your goals include being part of an exciting team that emphasizes professional development and the personal satisfaction of contributing to important causes, we encourage you to explore the many advantages and benefits of a career with the TOUR.
• Our benefits may include: Medical, Dental and Vision Life and Disability insurance Paid time off and paid holidays 401(k) plus employer match and contribution Health Savings Account/Medical and Dependent Care Flexible Spending Accounts Wellness Program Membership to TPC Sawgrass EOE The TOUR is an equal opportunity employer.
• We do not discriminate or tolerate discrimination on the basis of race, sex, sexual orientation, religion, national origin, age, disability, marital status, color, ancestry, citizenship status, uniform services member status, pregnancy, gender, gender identity, gender expression or any other classification or differences protected by applicable law.