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Remote, USA
About the Company:
Wheel is evolving the traditional care ecosystem by equipping the nation's most innovative companies with a premier platform to deliver high-quality virtual care at scale. We offer proven strategies and cutting-edge technologies to foster consumer engagement, build brand loyalty, and maximize return on investment. Wheel solutions include configurable virtual care programs, an intuitive consumer interface, and access to a nationwide network of board-certified clinicians. Discover how Wheel is transforming the future of healthcare by visiting www.wheel.com.
About the Role:
We are seeking a dynamic Manager, Market Development to help drive growth within the life sciences sector, with a primary focus on pharmaceutical brands and enterprise clients. This role will focus on building a robust pipeline of qualified opportunities for our sales team, specifically supporting direct-to-consumer (DTC) programs related to patient engagement and telehealth solutions.
Leveraging your experience in the pharmaceutical industry and understanding of the commercialization process, you will play an important role as a player-coach and work closely with marketing, sales, and customer success teams to drive strategic business initiatives and expand Wheel's presence in the pharma sector.
What You’ll Do:
Leadership:
Lead and mentor a small team of Business Development Representatives (BDRs) focused on life sciences and digital health ensuring they are equipped with the skills, tools, and guidance to successfully engage brands and clients.
Provide ongoing coaching and performance feedback to BDRs, helping them refine their outreach strategies, optimize their use of CRM and prospecting tools, and improve their overall effectiveness.
Take an active role in managing the team's pipeline, ensuring the timely progression of opportunities and identifying areas for improvement or additional focus.
Lead Generation and Prospecting:
Identify and engage prospects to build a pipeline of qualified leads, focusing on pharma brands and enterprise clients.
Research and map out key stakeholders, decision-makers, and business opportunities within target pharma companies.
Leverage tools such as Salesforce, Salesloft, ZoomInfo, and Pardot for tracking, outreach, and managing leads.
Outreach and Engagement:
Develop tailored outreach strategies using digital channels (email, LinkedIn) as well as in-market strategies (attending industry events, conferences).
Create personalized engagement plans for each account, considering market dynamics and account-specific needs.
Maintain consistent follow-up and provide valuable insights to prospects, driving meaningful conversations around telehealth solutions.
Collaboration:
Work closely with the marketing and sales teams to align on market insights, strategic goals, and outreach priorities.
Collaborate with demand generation, marketing, sales, and customer success (CS) teams to ensure seamless handoffs and integrated strategies.
Sales Readiness:
Qualify leads using criteria such as budget, authority, need, and timeline (BANT), passing them along to sales executives at the appropriate stage.
Assist in transitioning leads from initial connection into the formal sales pipeline.
Track lead activity in Salesforce and ensure the timely movement of prospects through the pipeline.
Event Participation:
Attend relevant pharmaceutical conferences, trade shows, and industry events to generate leads, network, and represent Wheel’s offerings.
Coordinate event follow-ups, ensuring contacts made at events are effectively engaged and moved into the sales pipeline.
Market Expansion:
Gather and analyze market trends to provide feedback to internal teams on the evolving pharma landscape, regulatory shifts, and emerging opportunities.
Assist in refining go-to-market strategies as Wheel expands into additional therapeutic areas.
Who You Are:
4-6 years of experience in business development or a similar role within the pharmaceutical, telehealth, or life sciences industries with 1-2 years of experience in a leadership or mentorship role, ideally managing or coaching BDRs.
Strong understanding of pharma commercialization processes, with a focus on DTC programs related to patient education, engagement, support, and data reporting.
Proven ability to build and manage a pipeline, with a track record of developing qualified leads and working through structured lead qualification processes (e.g., BANT).
Experience attending and networking at industry events such as pharmaceutical conferences or trade shows; public speaking or thought leadership is a plus.
Familiarity with CRM systems and pipeline management tools such as Salesforce, Salesloft, and ZoomInfo, with the ability to track and report on pipeline health and opportunity conversion.
Strong communication, presentation, and collaboration skills, able to engage and influence internal and external stakeholders effectively across sales, marketing, and customer success teams.
Willingness to travel up to 25% for national conferences and events.
Salary and Perks
Pay Range: $105k - 150k base compensation plus OTEs which includes a bonus that is based on goals/targets achieved.
Final offer amounts are determined by multiple factors including, but not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.
Wheel is unable to consider sponsoring a new qualified applicant for employment authorization for this position. The role will remain open until (Insert date - use 90 days after initial posting in Ashby). Any eligible candidate that meets the essential criteria of the role may apply via the job posting or through Wheel’s career page up until the designated application deadline.
As an employee of Wheel, you’ll enjoy our Total Rewards Program to help secure your financial future and preserve your health and well-being, including:
Medical, Dental and Vision
Ancillary: Life, Short and Long Term Disability
401K match
Flexible PTO
Parental Leave
Stock options
Additional programs and perks
Wheel is committed to equal employment opportunities for all team members. Every decision we make regarding employment is solely based on merit, competence, and performance. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.
Research shows that underrepresented groups typically apply only if they meet 100% of the criteria listed. At Wheel, we encourage women, people of color, and LGBTQ+ job seekers to apply for positions even if they don’t check every box for the role.
Our salary intelligence, powered by our AI algorithms, has calculated an estimated range for this position between $95,000 - $125,000 . Please note that the actual salary for this position may vary, as it is dependent on various factors including but not limited to experience, location, and market dynamics.