The Marketing Activation Manager will play a critical role in bringing our brand, campaigns, and partnerships to life in-market. This role will partner closely with our global Centers of Excellence (COEs) across Creative, Consumer Media, and Campaigns to localize and activate priority initiatives, while owning the end-to-end execution of local campaigns, social (IG), owned & operated (O&O) promotion, partner/sponsor events, GMP events, and community activations including FLAG programming. 

This is a highly cross-functional, hands-on role ideal for someone who thrives at the intersection of strategy and execution and enjoys turning big ideas into impactful, on-the-ground experiences. 

This position reports to the Marketing Lead and is based in Sao Paulo, Brazil. 

Essential Functions: 

• Lead the planning and execution of local marketing campaigns, ensuring alignment with global strategy while tailoring for local audiences and cultural relevance 
• Partner with Campaigns COE to localize toolkits, messaging, and creative assets for in-market use 
• Own campaign timelines, deliverables, and executional excellence across all touchpoints 
• Serve as the primary in-market partner to the Creative COE, briefing local needs, providing market insights, and managing the adaptation of global creative for local use 
• Manage creative workflows, approvals, and delivery for campaigns, social, O&O, and events 
• Own the local Instagram content strategy and calendar 
• Plan and execute organic social content to support campaigns, events, partnerships, and community initiatives 
• Lead Owned & Operated (O&O) promotion across local channels (e.g., website, email, app, in-venue, etc.) to drive awareness and engagement 
• Lead the execution of sponsor and partner events/activations, ensuring brand alignment, strong fan experience, and delivery against partnership objectives 
• Partner with Partnerships, Creative, and Events teams to bring partner integrations to life in-market 
• Support and execute GMP (Global Marketing Partnerships) events and key marketing moments in-market 
• Act as local lead for planning, logistics, and execution in partnership with central teams 
• Ensure consistent brand standards and a premium fan experience across all executions 
• Support the planning and execution of NFL FLAG, grassroots, and community events in market 

Required Education and Experience: 

• Degree educated (Marketing/Digital, Administration/Business, Finance and/or related) 
• Minimum 5 years’ experience 
• 1 year management experience leading people/teams (agencies, vendors, stakeholders, others) 
• Strong analytical skills with the ability to interpret insights and data to drive fan engagement strategies  
• Fluent in Portuguese and English 
• Proven experience delivering live events, brand activations, or experiential marketing programs 
• Strong background working with creative teams and agencies 
• Experience managing local campaigns and social content 
• Proficient in marketing terms, digital, market research and innovation 
• Proven creative problem-solving skills and a solutions-focused mindset 
• Strong communication, drive, and presentation skills 
• Proficiency in using PowerPoint, Excel and Word to develop presentations and budgets 
• Multitasking skills and good time-management skills 
• Passport (for international travel) 

Other Key Attributes / Characteristics 

• Sports/Entertainment/FMCG/market research/marketing experience preferred but not essential (ideally knowledge of NFL to facilitate the process). 
• A strong team player, comfortable working collaboratively, virtually, and independently. 
• Deadline and results-driven, with strong organizational skills. 
• Ability to effectively manage multiple projects and assignments simultaneously, and communicate effectively, both internally and externally.