Product Content:
Product Content at Dream11 spearheads all the content efforts for different product areas. The team has a strong understanding of 3 things: the Dream11 product, the target audience and the marketing channels available to use. The Product Content team shapes effective and engaging user-focused marketing content through close collaborations with the Product Marketing Managers, Product Managers, and Graphic Designers.
Your RoleIdentify pain points and gaps across communication channels using dataCreate and manage engaging copy for multiple channels such as Push Notifications, In App Communication, Stories, WhatsApp, Email and moreSet processes for effective work flow between the Content team and other teamsManage App Store Optimization efforts and SEO effortsTake initiative to come up with creative and innovative content solutionsUse a data-driven approach for storytelling & content strategiesQualifiers3+ years of experience in a digital consumer productHigh level understanding of product marketing channels like - Pushes, In-Apps, Stories, WhatsApp, Emails, etcKnowledge of marketing and engagement platforms like CleverTapExcellent communication skillsAbout Dream Sports:
Dream Sports is India’s leading sports technology company with 250 million users, housing brands such as
Dream11, the world’s largest fantasy sports platform,
FanCode, a premier sports content & commerce platform and
DreamSetGo, a sports experiences platform.
Dream Sports is based in Mumbai and has a workforce of close to 1,000 ‘Sportans’. Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports’ vision is to ‘Make Sports Better’ for fans through the confluence of sports and technology.
Dream11 is the world’s largest fantasy sports platform with 220 million users playing fantasy cricket, football, kabaddi, basketball, hockey, volleyball, handball, rugby, futsal, American football & baseball, on it. Dream11 is the flagship brand of Dream Sports, India’s leading Sports Technology company and has partnerships with several national & international sports bodies and cricketers.
Estimated Salary range:
Our salary intelligence, powered by our AI algorithms, has calculated an estimated range for this position between $60,000 - $85,000 . Please note that the actual salary for this position may vary, as it is dependent on various factors including but not limited to experience, location, and market dynamics.
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