Marketing Executive at Kaizen Gaming

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We are Kaizen Gaming

Kaizen Gaming is the leading GameTech company in Greece and one of the fastest-growing in the world, operating in 13 markets with 2 brands, Betano & Stoiximan.

We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.

We are a diverse team of more than 2.200 Kaizeners, from 40+ nationalities spreading across 3 continents. Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there’ll be no average day for you. Ready to press play on potential?

Let’s start with the role

The Marketing Executive will play a key role in supporting and implementing the marketing strategy and positively promoting the Betano brand in Bulgaria.

Reporting to the Marketing Manager and Country Manager, the ideal candidate will demonstrate strong written and verbal communication skills and be passionate about the "art" of marketing. They will also be proactive in bringing ideas and efficient strategies to the marketing team and when engaging with all departments within the organization.

As a Marketing Executive, you will:

Execute the planning, briefing, delivering and reporting of multi-channel marketing campaigns;
Maintain Betano’s brand presence across different media channels;
Actively innovate and generate new ways to further brand awareness;
Interact daily with media partners, media agencies, and creative agencies to ensure execution of campaigns (e.g. collection and distribution of creative material);
Collaborate closely and align with other internal departments like CRM, product teams and trading to identify new opportunities for enhancing player value and promoting new offers and features that would be relevant to the target audience;
Plan and conduct market and competitor analysis;
Handle invoices.

What you’ll bring:

2 years minimum in a marketing support role in a company, or media planning or project management in an advertising agency;
BA in marketing or relevant field;
Strong project management skills;
Experience with media planning and reporting in ATL and BTL channels: TV, Digital (including Social Media and Performance marketing), Radio, OOH & Event Advertising;
Experience composing inspiring and innovative creative and media briefs;
Excellent written, communication and presentation skills in Bulgarian and English;
Proficiency in Office 365, Word, PowerPoint, Excel and Canva;
Strong organization skills, maintaining a view of the overall projects while meeting critical milestones;
Innovation and creativity in problem-solving;
Exhibit self-awareness, authenticity and a results-driven mindset, demonstrating an ability to work towards short-, medium- and long-term goals, balancing and committing to multiple agendas and tasks.