Marketing Operations Coordinator
Brodie Rec. League™

Type: Full-Time | Permanent
Location: Toronto, ON
Salary: $50,000 - $65,000 CAD annually
Reports to: Executive Creative Director

COMPANY OVERVIEW
50,000+ athletes. 22+ markets. 600+ weekly games. Two countries. One mission.

Brodie League is more than a basketball league - it’s a community. As one of North America’s fastest-growing sports brands, Brodie League is redefining adult recreational basketball by delivering an elevated, professional-quality experience rooted in culture, competition, and community. Our mission is to make every league night the best night of the week for our athletes.

BRL Studio is the creative engine behind Brodie League, operating at the intersection of sport, art, and culture. We move fast, think differently, and make work that matters.

Always Fresh. Never Washed.

ROLE OVERVIEW
The Marketing Operations Coordinator is the operational backbone of Brodie League’s registration marketing machine.

You own the day-to-day execution that converts thousands of athletes each season - managing email campaigns, automated workflows, web portal updates, and registration communications across 22+ markets. Your precision ensures registration cycles run smoothly, automations trigger correctly, and no athlete falls through the cracks.

This role is execution-first. You are responsible for consistency, accuracy, and operational excellence, allowing creative and strategy teams to move faster with confidence.

Your Mission

ensure Brodie League’s registration engine runs flawlessly, on time, and at scale.

CORE RESPONSIBILITIES

Registration Communications & Campaign Execution
• Execute all registration email campaigns including announcements, reminders, waitlist follow-ups, and confirmation flows
• Manage push notifications, in-app messages, and registration communications aligned to league cycles
• Execute web popups for deadlines, payment plans, and promotions
• Write clear, conversion-focused email copy while maintaining brand voice
• Coordinate approvals and ensure campaigns launch accurately and on schedule

Marketing Automation & Workflow Management
• Maintain automated email journeys including reminders, waitlists, confirmations, and lifecycle communications
• Ensure integrations between marketing tools, registration systems, and the website function correctly
• Manage segmentation, list hygiene, and deliverability standards
• Troubleshoot automation issues and coordinate technical support when needed
• Document workflows and processes to ensure consistency and continuity

Web Portal & Content Updates
• Update the registration portal weekly with deadlines, promotions, and city-specific information
• Ensure accuracy across all markets and locations
• Coordinate with designers on graphics and assets
• Execute updates quickly to prevent registration confusion

Tools Administration & Cross-Functional Coordination
• Serve as primary admin for email automation and popup tools
• Coordinate with Social, Design, and Analytics teams on registration-related execution
• Ensure consistent messaging across email, web, in-app, and social channels

Campaign Performance & Optimization
• Monitor open rates, click-through rates, and conversions
• Track registration performance by market
• Identify optimization opportunities and support A/B testing
• Report campaign performance to leadership

Partnership & Perks Coordination
• Support Player Perks and local partnerships through marketing execution
• Coordinate promotional communications and co-branded campaigns
• Maintain relationships tied to athlete perks programs

Requirements

• 2-3 years of experience with email marketing or marketing automation platforms
• Proven experience managing automated campaigns, segmentation, and triggered workflows
• Strong understanding of email deliverability, list hygiene, and compliance
• Comfort working across multiple tools, systems, and integrations
• Strong copywriting skills with high attention to detail
• Exceptional organizational skills and ability to manage multiple campaigns simultaneously
• Data-literate with experience reviewing campaign performance metrics
• Calm, precise executor who thrives in fast-paced environments
• 5 days in office at our Toronto HQ - Brodie League has thrived due to a culture of collaboration and teamwork in office

COMPENSATION DISCLOSURE
The expected annual compensation range for this role is between $50,000 and $65,000 CAD. Compensation is based on skills, experience, qualifications, internal equity, and business needs. The compensation range may be adjusted in the future.

WHY JOIN BRODIE LEAGUE
• Comprehensive health and wellness plan
• Access to a yearly Brodie takeover of the Toronto Raptors court
• Significant growth and mentorship opportunities
• Professional development budget
• League membership and free play across 22+ markets

Details regarding our full benefits package will be provided during the interview process.

ARTIFICIAL INTELLIGENCE DISCLOSURE
Artificial intelligence may be used in the recruitment and selection process, including to screen, assess, or evaluate applicants.

COMMITMENT TO INCLUSION
We know through experience that different ideas, perspectives, and backgrounds foster stronger and more creative work. We strive to create workplaces that reflect the communities we serve and where everyone feels empowered to bring their full, authentic selves to work.