Edit, film, and produce raw material into a suitable, finished product ready for paid social media campaigns, primarily short form video content (15-60 seconds)

You are at the forefront of all video editing skills. You have deep experience in YouTube as well as TikTok

Instinctive taste level for good social content and ability to create it (look and feel of social content, pacing, music, messaging, copy, on-screen copy, hooks, etc.)

Collaborate with the marketing team to understand campaign objectives and target audiences, ensuring video content is aligned with these goals.

Maintain existing and implement new processes to bring operational efficiency to the video production and editing process

Manage video libraries and maintain digital files for easy access 

Utilize Adobe Photoshop, Premiere Pro, After Effects and any other editing tools to create dynamic video ads that are optimized for performance across various platforms

Implement VFX/animation to enhance video content

Display exceptional copywriting skills to seamlessly blend product messaging and other marketing materials into engaging social content

Bring fresh ideas to the table in weekly brainstorming sessions for new batches of creative

Stay up-to-date with social media trends to help drive creativity for social ads

Work under tight deadlines while maintaining a high standard of accuracy and quality.

Analyze and report on video performance metrics and use data to inform future creative approaches, to  gauge success, and identify areas for improvement.